Black Belt Web Marketing.pdf - Costa del Sol

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6.Pricing: The lack of satisfactory results may be the fault of your ads but in the pricing of your product or service. Test different pricing schemes: sell more at lower prices or fewer at higher price. A lot depends on your cost structure and your goals. If your costs drop dramatically after a certain production level, you may want to price your product to encourage a maximum number of sales. If generating web traffic is your primary goal, then drop your price dramatically or even give it away for free. Finally, consider hiring a direct mail copywriter if you aren’t confident in your abilities to write effective ads. It’s a small job for a copywriter and will probably cost only a few hundred dollars. Worksheet for Exercise 4-3 Maximizing Traffic from Classified Ads Worksheet 1.Run ad consistently and under different headings __________________________________________________________ __________________________________________________________ __________________________________________________________ 2.Test your headlines __________________________________________________________ __________________________________________________________ __________________________________________________________ 3.Test the body of your ad: __________________________________________________________ __________________________________________________________ __________________________________________________________ Lesson 4 Pg. 10
4.Test the offering used to entice visitors to your site. __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ 5.Test different ad locations. _______________________ _________________________________ _______________________ _________________________________ _______________________ _________________________________ _______________________ _________________________________ 6.Test multiple postings. 7.Test pricing of your product or service. Lesson 4 Pg. 11
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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___________________________________
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90: Lesson 4 - Increasing Web Traffic w
Page 91 and 92: Classified Ads as a Way to Increase
Page 93 and 94: The description should be written i
Page 95 and 96: Exercise 4-2 -- Selecting Sites for
Page 97: Many of the techniques for maximizi
Page 101 and 102: Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
Page 115 and 116: 7. Be prepared to tell the director
Page 117 and 118: Exercise 5-5 - Requesting Links at
Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
Page 145 and 146: 4.Ask Discussion Groups: Post quest
Page 147 and 148: Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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