Black Belt Web Marketing.pdf - Costa del Sol

D. Results of Media Campaign
(Identify media who picked up your story and summarize how they handled the story –
Exercise 9-7.)
(describe the impact of the media campaign)
E. Recommendations for Future Campaigns
(Recommendations for future media campaigns from Worksheet for Exercise 9-8.)
X. Online Advertising Campaign
A. Banner Ads
(Describe the banner ads used from Worksheet for Exercise 10-2)
(Describe the design principles used to increase effectiveness)
B. Sites Selected to Host Banner Ads
(List the sites from Worksheet for Exercise 10-3.)
(Describe the financial arrangement worked out with the host site.)
C. Effectiveness of Online Advertising
(Describe the effectiveness from Worksheet for Exercise 10-5.)
(include any recommendations for the future)
Appendix pg.51