Black Belt Web Marketing.pdf - Costa del Sol

An overview of the announcement campaign includes these four stages:
Preparing a signature to append to the announcement
Write an announcement that will entice visitors to your web site
Find the appropriate discussion groups to announce in
Announce
Monitor reactions.
When to Announce?
One of the ways to sustain traffic momentum is to periodically create "events" that justify
more announcements which, in turn, warrant more attention, and generate more traffic.
Newsworthy events that you can announce:
New site, especially offering something unique
A new product or service offered at your web site.
A new product release or upgrade
A new page or event added to your site.
A new or greatly expanded directory of valuable resources
A contest
FAQ
A new report or white paper
A published interview
An appearance of somebody important in your chat room
Local announcements
Any event or happening at your site that you deem important enough to announce
Summaries of a new publication
Lesson 3 Pg. 3