Black Belt Web Marketing.pdf - Costa del Sol

FAQ (Frequently Asked Questions)
List of guidelines
Checklist
List of dos/don’ts.
Ideally, content is a combination of formats, such as narrative paragraph supplemented with
numbered how-to steps, lists of guidelines, a checklist, specially-formatted tips, etc.
Sources for New Content
Stymied for possible subjects for you new content? With proper stimulation, it's easy to
prepare a list of possible subjects. Good starting places are:
Your own expertise: Start with what you know about your field that others, less
knowledgeable would like to know. What better way to show off your knowledge and
build credibility than to prepare valuable content based on your expertise for large net
audiences?
Existing information in your files or databases. Often companies and professionals
have a wealth of information accumulated in their files. This is a good place to start
your search for meaningful content.
Competitors: Chances are your competitors — the aggressive ones anyhow -- are already
on to this "content is king" axiom. They are busy stocking their site with worthwhile
information to strengthen their competitive position. Don’t copy their content just look
for ideas. Content at competitors’ sites may inspire you to cover similar ground but with a
new twist that is more in line with your background or an entirely new angle. You may
find a hot topic is inadequately covered by several competitors, and, after researching the
subject, you are able to prepare a better treatment than did each of the competitors.
Current Topics in Your Field: Trends or developments in your industry are an excellent
source of new content for your site. Ideally, your will be able to turn your site into the
premier source for information about the new trend or development, and one that will rank
high when your target audience searches for information by keywords.
Hot Topics in Discussion Groups: If you aren’t a subscriber to mailing lists (or listservs)
where your target audiences hang out, or a participant in newsgroups, you are missing an
excellent opportunity to monitor important issues, interact with your target audiences, and
promote your web site.
Lesson 11 Pg. 7