Black Belt Web Marketing.pdf - Costa del Sol

Guidelines for Completing the Presentation
This section provides guidelines for organizing essential information from your Web Marketing
Plan into a presentation to an employer, a client, members of a web project team, or other
individuals. You simply may want to use the presentation to demonstrate your expertise at
devising a plan for increasing web traffic.
A completed presentation also serves as an excellent record, particularly for the recipient, of your
activities and recommendations for improving a site’s potential. The information and resources in
the presentation may be used over again for future Web Marketing Plans.
Nearly all of the presentation information is derived from the completed exercises. If you prepared
the Web Marketing Plan on your computer, simply cut and paste the applicable sections from it
under the presentation headings.
Some headings in this presentation may not be relevant to your marketing plan. Simply leave them
out of your presentation. If a section is too long, such as links placed at other sites, attach a
separate sheet and reference the attachment in the presentation.
If you are able to provide a breakdown of the traffic generated by the techniques used in the Web
Marketing Plan, be sure to include it in your final presentation.
Good luck. We would appreciate any suggestions you may have for improving both "Black Belt
Web Marketing" and this presentation. We would also like to hear your success stories.
Web Marketing Plan Presentation
Appendix pg.43