Black Belt Web Marketing.pdf - Costa del Sol

2. Revenues: Are your competitors generating any income from their Web site? How? Are
these revenue sources practical for your site? Why or why not? What would you have to
do differently to generate the same type of revenues your competitors are?
3. Web Marketing Promotions: What techniques do your competitors used to generate
traffic? Any special promotions or events happening? How would you adapt similar
promotions to your site? What promotion ideas occurred to you after studying
competitors’ promotions?
4. Interactions with Visitors: How are your competitors interacting with visitors to their
site? Are they capturing names and email addresses? If visitors are asked to sign up for
something or subscribe to a newsletter, be sure to do this. You want to be on the
mailing list for anything competitors send out. This will help you monitor their activities.
Any ideas for how you can increase the interactivity features at your site?
5. Encouraging Repeat Business: What are your competitors doing to encourage visitors
to come back? What site features would give you incentive to return even if they weren’t a
competitor? Any effort being made to encourage visitor loyalty or build "community
spirit"? Any ideas for how you can encourage visitors to return?
6. Valuable Contents: What contents are especially valuable to visitors? What links? Any
ideas for what you could do to have more valuable contents?
7. Design Ideas: What features about your competitors’ site design that especially appeals
to you? Any ideas for how the design of your site could be improved?
8. General Impressions: What do you like most about your competitors’ sites? Least? Is
their web site better than yours? What would you have to do to make yours the best?
What impact would those ideas have on web traffic (always an important
consideration).
9.Links to Your Competitors: As you learned in the last lesson, an important part of any
web marketing plan is the number and placement of links to your site that are scattered
around the Internet. How better to eventually make sure that you have more links than
your competitors than to find out who is linking to your competitors. Track down those
sites and see if they are appropriate for linking to your site too. Eventually, you are sure
Lesson 6 Pg. 10