Black Belt Web Marketing.pdf - Costa del Sol

Finding Complementary Sites
Chances are there’s a wealth of complementary sites on the web which are candidates for
your links. Where you are most likely to find them:
1.Super Directories: As noted previously, a good resource for a listing of complementary
sites is the super directories you found in Exercise 5-2. Often you can tell by the title or
accompanying description if it would be suitable for a link to your site.
2.Discussion Groups: In Lesson 2 you located newsgroups where you could post
announcements. Many of these same newsgroups are a good source of leads to
complementary sites. Look in the signatures of individuals that post there. Not only can
you get a good indication that the site would be suitable but you also know that the people
associated with the site are active in discussion groups. That kind of active
involvement (Lesson 7) generates traffic.
3.Classified Ads: You are sure to find more complementary sites in the Classified Ad
locations you visited in Lesson. Look under suitable headings for sites whose ads indicate
that they are candidates for a link to your site.
4.Keyword Searches: Keyword searches in search engines are another way to find sites
for linking. The keywords you used to register in Lesson 2 should find some sites to
consider.
Guidelines for Selecting a Site to Approach
Just because a site appears to complement yours doesn’t mean that it is automatically a good
candidate for a link to your site. The web is cluttered with loser sites that just exist: no
interest, no traffic, no benefit to you. Some sites are scams. Avoid these sites. There are
plenty of sites out there worthy of a link arrangement.
The site should meet these guidelines:
It has a polished, reputable look to it.
It reaches your target audience.
It appears to aggressively promote itself.
It looks professionally well-designed and incorporates recent technology.
Lesson 5 Pg. 15