Black Belt Web Marketing.pdf - Costa del Sol

Worksheets for Lesson 5
Worksheet for Exercise 5-1 -- Constructing a Resources Database
Worksheet for Exercise 5-2 -- Finding Super Directories for Your Link
Worksheet for Exercise 5-3 -- Requesting Super Directories Add Your Link
Worksheet for Exercise 5-4 -- Preparing the Super Directory Request Report
Worksheet for Exercise 5-5 -- Guidelines for Requesting Links at Complementary Sites
Worksheet for Exercise 5-6 -- Partnering with Other Sites
Worksheet for Exercise 5-7 -- Compiling Your Own Super Directory Stages of an Aggressive
Link Placement Campaign
An important, on-going source of traffic to your web site will come from links you’ve
placed around the Internet. Imagine that you had a hundred links at other web sites. Each
feeds visitors to your site. Some may funnel visitors your way in dribbles and drabs, but the
combined result is a steady stream. It adds up. Some sites find that most of their traffic
comes from links at other sites than from search engines.
What you’ll learn in this lesson is how to find and qualify sites for your link, how to
approach them, and what additional steps you can take to encourage others to link to your
site.
The goal of an aggressive linkage program is to get as many links to your site as possible
from super directories and complementary sites. The more links, the more traffic headed
toward your site. It’s as simple as that.
Remember from Lesson 2 that some search engines base its rankings partially on how
popular a site is, as measured by the number of links to it. The more sites that link to yours,
the better your site shows up in search results.
Lesson 5 Pg. 3