Black Belt Web Marketing.pdf - Costa del Sol

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D. Mailing List Rentals (If lists were rented, identify source from the Worksheet for Exercise 8-8.) (describe the offer that was e-mailed to the lists.) (summarize the results of the mailing. (recommend to what extent rented mailing lists should be used in the future.) IX. Media Campaign A. Media Page (Describe the media page from the Worksheet for Exercise 9-2 ) (recommend how it should be used in the future) B. News and Press Releases (Identify press releases from the Worksheet for Exercise 9-3 and news releases from Exercise 9-6.) C. Media List (Describe steps used to build a media list from the Worksheet for Exercise 9-4, how many entries in the list) (list media contacted by category (e-zines, newspapers, etc.) (describe the techniques you used to contact the media on your list) Appendix pg.50
D. Results of Media Campaign (Identify media who picked up your story and summarize how they handled the story – Exercise 9-7.) (describe the impact of the media campaign) E. Recommendations for Future Campaigns (Recommendations for future media campaigns from Worksheet for Exercise 9-8.) X. Online Advertising Campaign A. Banner Ads (Describe the banner ads used from Worksheet for Exercise 10-2) (Describe the design principles used to increase effectiveness) B. Sites Selected to Host Banner Ads (List the sites from Worksheet for Exercise 10-3.) (Describe the financial arrangement worked out with the host site.) C. Effectiveness of Online Advertising (Describe the effectiveness from Worksheet for Exercise 10-5.) (include any recommendations for the future) Appendix pg.51
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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Page 307 and 308: Appendix A - Glossary of Terms Appe
Page 309 and 310: CPM also Cost per thousand The cost
Page 311 and 312: Majordomo A popular list server tha
Page 313 and 314: World Wide Web A hypertext-based sy
Page 315 and 316: Promotion Software 123Promote! Prom
Page 317 and 318: Discussion Group Resources Exposure
Page 319 and 320: Media Resources http://www.gugerell
Page 321 and 322: Direct Contact Publishing's media g
Page 323 and 324: A Morgan Stanley report on the stat
Page 325 and 326: Rank This Tests top search engines
Page 327 and 328: Tom Steinert, Inter@ctive Week, tom
Page 329 and 330: CNet--Net editor, Jeff Pelline Web
Page 331 and 332: DBMS, 73647.2767@compuserve.com BBS
Page 333 and 334: The Business Journal, pdxbj@telepor
Page 335 and 336: Newspapers Associated Press Online,
Page 337 and 338: Daytona Beach News-Journal, 74142.1
Page 339 and 340: Portales News-Tribune, pnt4481@aol.
Page 341 and 342: The Riverfront Times, rft@plink.gei
Page 343 and 344: Jonathan,Miller,The Sunday Times,co
Page 345 and 346: you’ve used in the past returns a
Page 347 and 348: The web is getting so vast, it’s
Page 349 and 350: Guidelines for Completing the Prese
Page 351 and 352: B. Key Words Used for Registration
Page 353 and 354: V. Linkage Campaign A. Directories
Page 355: B Newsgroups (Identify the newsgrou
Page 359 and 360: C. Future Implementation (list what
Page 361 and 362: 5.Put what you learn in the proper
Page 363 and 364: 3) Free Email Create an e-mail web
Page 365 and 366: 21) Interview a celebrity If you in
Page 367 and 368: already put together a quality semi
Page 369 and 370: easy, step-by-step format how to su
Page 371 and 372: (800)724-7900 68) Host forums Creat
Page 373 and 374: Dear Netrepreneur, - Another Resour
Page 375 and 376: There's something here for everyone
Page 377 and 378: - Another Resource To Help Your Bus
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Black Belt Web Marketing.pdf - Costa del Sol

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