Black Belt Web Marketing.pdf - Costa del Sol

Note your ideas for personalizing your direct e-mails:
3) Avoid Spam-like Techniques: Watch out for these spam indicators:
All CAPS
Exclamation points
Incredible opening claims
Short, often incomplete, sentences
4) Direct, Concise, Short: How will you state your proposition succinctly:
5) Follow the Two-Step Approach: How will you lure them to your site?
6) Keep It Simple (Stupid): Simply state your proposition:
7) Cleverness Helps: Practice clever leads:
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8) Give People an Incentive to Buy. What compelling reasons will you give to inspire action:
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9) Use Good Copy Writing Techniques: (where applicable, fill in the blank lines for your copy
writing ideas)
Use present tense, second person ("you")
Use subheadings
Lesson 8 Pg. 24