Black Belt Web Marketing.pdf - Costa del Sol

loyalty, encourage other to register. Build marketing plans around
announcements, special recognition, awards, member updates, etc.
Tie in with your services
29) Humorous responses Ask your audience to submit funny experiences, anecdotes relating
to their field of interest, about your products, or about a related
topic, possibly horror stories about competitors’ products. Publish
the best ones at your site and/or in a newsletter. Develop a web
marketing plan promoting the humor campaign.
30) Sponsor a contest. Create a contest that will interest your audience. Build a web
marketing plan around the contest. Invite entries, publish updates,
announce winners. Publish the results at your site. Register the
contest at sites which maintain a database of web contests; for
example, http://www.181-4.com/promotions/sweeps.html.
31) Solicit feedback Encourage visitors to comment on your site, service, products. Use
favorable testimonials in your Web Marketing Plan. Use negative
comments to improve your site. Important to establish a user base.
32) Automatic reminders Encourage your visitors to add your web pages to URL Minder at
http://www.netmind.com/URL-minder/URL-minder.html. This free
service will notify your visitors for you whenever your site changes.
33) Direct Contact
with customers The Internet is eliminating the middleman in many fields. Initiate at
your site the ability to service end customers. Offer customers
offline encouragement to use your web site’s sales and service
features.
34) Buy search words Buy key words from popular search engines that searchers would
use to find a site like yours. Try best key words first, monitor
traffic, decide then if you should buy more key words.
35) Add photos of
your team Encourage visitors to check out photos of people associated with
your site. Add personal profiles, quizzes, and other fun stuff. Be
sure to present your people in a fun context.
36) Promote seminars Does your product or service lend itself to a seminar, workshops,
or audio/visual materials? Possibly somebody in your field has
Appendix pg.60