Black Belt Web Marketing.pdf - Costa del Sol

the first step toward establishing one-to-one relationships. It often is used to send a thank
you note and/or valuable information.
Autoresponders have many uses. They can send instant e-mails to any database you have
created. These are some of the more popular ones:
Acknowledge that a newsletter was successfully subscribed to and provide
information about un-subscribing, sending requests, etc.
Send product or upgrade information whenever it receives an inquiry
Distributing information such as articles, online brochures
Publishing price lists and catalogs to customers and prospects
Answers to Frequently-Asked-Questions (FAQs)
Announce terms of special promotions
Explain the rules of a contest
Distribute press releases to media contacts
Send financial data to investors, analysts
Inventory availability
Excerpts from a publication being sold
Internal uses (intranet) such as status, policies, competitor information, etc.
Autoresponders are easy to update the message sent out since usually they are just text. It
also gives people the luxury of being able to read them offline at their convenience.
Some autoresponders provide information in many kinds of format:
Voice messages
Graphics
Word processing documents
Lesson 8 Pg. 26