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Black Belt Web Marketing.pdf - Costa del Sol

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D. Preparations for Selling Advertising Space<br />

(Describe preparation steps from Worksheet for Exercise 10-6.)<br />

E. Banner Ad Exchanges, Networks, Auctions<br />

(List the companies from Worksheet for Exercise 10-7.)<br />

F. Sponsored Content<br />

(List the newsletters and mailing lists from Worksheet for Exercise 10-8.)<br />

(Describe the financial arrangement with each)<br />

(Describe the effectiveness in generating traffic by those selected)<br />

(Describe your recommendations for future content sponsoring)<br />

XI. Recommendations for the Future<br />

A. Future Events<br />

(List future events that should be considered)<br />

B. New Target Audiences<br />

(identify future audiences that could be targeted and what the site would have to do to<br />

attract that audience.)<br />

Appendix pg.52

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