Black Belt Web Marketing.pdf - Costa del Sol

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Lesson Objectives Upon completion of this lesson, you will have learned: The differences between on-line advertising and off-line The similarities between on-line advertising and other Web Marketing Techniques The two primary methods of advertising on-line Common on-line advertising terminology The importance of adapting to the future of on-line advertising Guidelines to follow when developing an on-line advertising campaign The characteristics of effective banner ads A selection criteria for finding suitable locations for your banner ads Three ways to find Web sites that meet your selection criteria Guidelines for deciding to purchase a key word at search engines. Feasible non-cash alternatives to buying ad space The importance of testing early in your advertising campaign How to negotiate an affordable click-through rate. How to track the effectiveness of your banner ads The concept of using jump or bridge pages to track ad effectiveness. How to prepare your own site for accepting advertising Guidelines for when to consider ad exchanges, networks, and auctions to find locations for your banner ads. Why sponsoring content such as mailing lists and newsletters is gaining popularity. Tips for improving the responsiveness of sponsored content ads The importance of off-line advertising to complement on-line advertising. Lesson 10 Pg. 2
Worksheets for Lesson 10 Worksheet for Exercise 10-1 -- Guidelines for Planning Your Advertising Campaign Worksheet for Exercise 10-2 -- Guidelines for More Effective Banner Ads Worksheet for Exercise 10-3 -- Finding Suitable Sites for Your Banner Ads Worksheet for Exercise 10-4 -- Guidelines for Minimizing Advertising Costs Worksheet for Exercise 10-5 -- Guidelines for Tracking the Effectiveness of Banner Ads Worksheet for Exercise 10-6 -- Preparing Your Site to Sell Advertising Space Worksheet for Exercise 10-7 -- Considering Banner Ad Exchanges, Networks, Auctions Worksheet for Exercise 10-8 -- Sponsoring Newsletters and Mailing Lists Lesson 10 Pg. 3
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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___________________________________
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Page 211 and 212: Lesson 9 -Publicizing Your Site to
Page 213 and 214: Worksheets for Lesson 9 Worksheet f
Page 215 and 216: The traditional press release used
Page 217 and 218: Decide on the message: The message
Page 219 and 220: Exercise 9-2 - Making Your Site Mor
Page 221 and 222: Worksheet for Exercise 9-2 Planning
Page 223 and 224: 7. Reviewer’s Guide: You may be a
Page 225 and 226: Quotes Are a Good Idea: A good rule
Page 227 and 228: subject for your press release. Try
Page 229 and 230: 11) Where to Study Other Releases f
Page 231 and 232: Off-Line Sources: addition to the m
Page 233 and 234: Also, continue to maintain your lis
Page 235 and 236: Regional Media: Oftentimes local ne
Page 237 and 238: 1. Subject Lines: Catching a journa
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Page 247 and 248: web. Internet News Bureau: Best for
Page 249 and 250: Summarize what other pages or featu
Page 251: Lesson 10 -- Advertising Online Les
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Page 257 and 258: One of the biggest advantages of on
Page 259 and 260: 9.Plan and test special offers or i
Page 261 and 262: Cryptic Message: Did you ever click
Page 263 and 264: 10.Change Banners Frequently: Havin
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Page 267 and 268: four-star search engines at http://
Page 269 and 270: Directrix Advertising -- http://www
Page 271 and 272: Early Testing Stages of Your Advert
Page 273 and 274: Exercise 10-5 - Tracking the Effect
Page 275 and 276: Guidelines for Tracking the Effecti
Page 277 and 278: 2. Install Auditing Tools: Be ready
Page 279 and 280: Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282: Questions to Ask Before Committing
Page 283 and 284: For larger mailings to general audi
Page 285 and 286: Where to Find Sponsorship Opportuni
Page 287 and 288: Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290: A clever, cryptic message can incre
Page 291 and 292: Survey visitors to your site. Major
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Page 295 and 296: Lesson 11 Objectives Upon completio
Page 297 and 298: Exercise 11-3 -- Leveraging Popular
Page 299 and 300: View Possible Events as Subject for
Page 301 and 302: Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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Black Belt Web Marketing.pdf - Costa del Sol

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