Black Belt Web Marketing.pdf - Costa del Sol

Worksheet for Exercise 10-6
Preparing Your Site to Sell Advertising Space
Begin making your site "banner-ready" so that you can participate in free banner exchanges and
someday sell advertising space. Take this steps:
1.Offer Compelling Content: Advertisers like to see content that encourages heavy traffic and
repeat visits.
2.Install Auditing Tools: Prepare to provide extensive traffic data about how many visitors
your site receives.
3.Follow Industry Standards: Don’t deviate far from industry standards in banner sizes and
formatting.
4.Sign Up in Ad Registries: When you feel your site is ready for banner ads from big
advertisers, sign up at major registries such as Focalink Communication’s MarketMatch
and FlyCast’s AdAgent.
5.Get Sales Help: Consider hiring an ad rep firm or salesperson with contacts if you want to
reach large advertisers.
6.Commission Independent Auditors: You may have to hire independent auditors to prepare
reports using industry standards to verify a site’s traffic for a specific period.
7.Survey Visitors: Advertisers like to see profiles of visitors to your site. It helps them make ad
space buying decisions.
Lesson 10 Pg. 28