Black Belt Web Marketing.pdf - Costa del Sol

Guidelines for Requesting Another Site to Add Your Link
1.Look for an individual to contact. Email your request to the Webmaster as a last resort.
2.Draft a friendly, informal request. Try to establish a one-to-one relationship.
3.Compliment the person on their site and point out how the sites complement each other.
Describe how a link to your site benefits his or her site.
4.Offer a recommendation where you think the link should go.
5.Retain a copy of the email request in a separate mailbox for follow-up and reference.
Guidelines for Exercise 5-5
Guidelines for Requesting Links at Complementary Sites
1) Look for complementary sites here:
Super directories
Discussion groups
Classified ads
Keyword searches.
2) Avoid contacting a direct competitor for a link.
3) The site should meet these guidelines:
It has a polished, reputable look to it.
It reaches your target audience.
It appears to aggressively promote itself.
It looks professionally well-designed and incorporates recent technology.
4) The initial request should be for the other site to add a link to your site.
5) Draft a friendly, informal request that promotes a one-to-one relationship.
6) Start off the request with a sincere compliment about the site. Focus on the best feature about
the site.
7) Describe how the other site benefits from adding your link.
Lesson 5 Pg. 16