Black Belt Web Marketing.pdf - Costa del Sol

Exercise 11-3 -- Leveraging Popular Web Pages
If your site has a content or product page, or a feature, that generates more traffic than the
other pages, consider ways to "leverage" this popularity. Simply create new "spin-off" pages
linked from the popular page to take advantage of visitors’ interest in the popular page.
For example: "spin-off" pages which is an attempt to exploit visitors’ interest in other pages
of your web site. When you finish reviewing this list of add-on pages you’ll have a pretty
good idea of what is meant by leveraging popular pages:
A quick search page to find software by title or file name
An advanced search page
A personalized page that automatically identifies new additions that may interest you
the next time you visit the Download Center
An alphabetical index of software in the center
A new additions page
The most popular downloads
The top vote-getters (visitors are able to "vote" for their favorite software with
"tokens")
Software reviews submitted by visitors
Help and FAQ for visitors.
Notice how each page appeals to visitors’ interest in downloading software. You can see
why visitors are interested in these pages and are likely to click on their links. These
add-on pages can count for a significant portion of traffic.
Take another look at your popular pages. See if you can come up with any ideas for
leveraging their popularity? Then link to them from your popular pages.
Eventually, expand your site to where it’s feasible to convert popular pages and their add-on
pages into their own Web site with a new domain name.
Then prepare a Web Marketing Plan for the new site. The total traffic to several sites are
sure to exceed traffic to one, especially after you’ve implemented your marketing plan.
Lesson 11 Pg. 4