Black Belt Web Marketing.pdf - Costa del Sol

Recommendations

Info

Imagemaps: Of the major search engines, only Lycos can follow links in an image map. Image maps should be accompanied by text links. Worksheet for Exercise 2-1 Improving Your Site’s Search Engine Standing Techniques for Improving Your Site’s Ranking in Searches: 1.Title: Draft an interesting title that incorporates several of the most important keywords, preferably starting with one that will do well in an alphabetical ranking: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 2.Text: Make sure that keywords also appear in text on the pages, especially on your home page. Preferably the text is positioned high up on the page. Ideas/wording for improving your web pages: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Lesson 2 Pg. 9
____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 3.Meta Tags: Your ranking with some search engines can be improved with meta tags. Ideas for META tags:
Page 1 and 2: Self-Learning Self Learning Guide a
Page 3 and 4: Lesson 6 - Developing a Database of
Page 5 and 6: What Is "Black Belt Web Marketing"?
Page 7 and 8: How to Use Our Guide A Black Belt M
Page 9 and 10: Lesson 1 - Developing a Black Belt
Page 11 and 12: Overview of Web Traffic Concepts Th
Page 13 and 14: Sometimes all it takes is a new pag
Page 15 and 16: Persistence Persistence means to co
Page 17 and 18: Exercise 1-2 -- Introducing the Web
Page 19 and 20: A contest A FAQ A report or white p
Page 21 and 22: _____________________________ Local
Page 23 and 24: __________________________ ________
Page 25 and 26: ___________________________________
Page 27 and 28: Participating in discussion groups
Page 29 and 30: Completing the Web Traffic Plan Ele
Page 31 and 32: Lesson Objectives Upon completion o
Page 33 and 34: Understanding the Registration Proc
Page 35 and 36: you aren’t the one responsible fo
Page 37: descriptive text inside your site,
Page 41 and 42: 6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90:
Lesson 4 - Increasing Web Traffic w
Page 91 and 92:
Classified Ads as a Way to Increase
Page 93 and 94:
The description should be written i
Page 95 and 96:
Exercise 4-2 -- Selecting Sites for
Page 97 and 98:
Many of the techniques for maximizi
Page 99 and 100:
4.Test the offering used to entice
Page 101 and 102:
Worksheet for Exercise 4-4 Recordin
Page 103 and 104:
To improve the odds of your classif
Page 105 and 106:
Lesson Objectives Upon completion o
Page 107 and 108:
Steps in a Link Campaign An aggress
Page 109 and 110:
2.Separate book marked resources yo
Page 111 and 112:
1001 FREE Places to Promote Your Si
Page 113 and 114:
Similar Sites Directories Found wit
Page 115 and 116:
7. Be prepared to tell the director
Page 117 and 118:
Exercise 5-5 - Requesting Links at
Page 119 and 120:
Guidelines for Requesting Another S
Page 121 and 122:
If you have a product or service up
Page 123 and 124:
Compiling a super directory is not
Page 125 and 126:
Exercise 5-8 - Recapping Ideas in T
Page 127 and 128:
Lesson 6 - Developing a Database of
Page 129 and 130:
Worksheets for Lesson 6 Evaluation
Page 131 and 132:
Exercise 6 -1 - Evaluating Other Si
Page 133 and 134:
has any potential for your own site
Page 135 and 136:
1.Known Competitors: Start with a l
Page 137 and 138:
to have a greater number of links p
Page 139 and 140:
11) Valuable Contents: What valuabl
Page 141 and 142:
Completing the Worksheet for Findin
Page 143 and 144:
2.Super Directories: List informati
Page 145 and 146:
4.Ask Discussion Groups: Post quest
Page 147 and 148:
Continue to add to this database. N
Page 149 and 150:
Show imagination and creativity: Ok
Page 151 and 152:
URL Spider's Best of the WebForm Wi
Page 153 and 154:
Being selected as a "cool" or "hot"
Page 155 and 156:
In this lesson you will: Lesson Obj
Page 157 and 158:
Requirements for Profitable Partici
Page 159 and 160:
Exercise 7-2 -- Evaluating Which Di
Page 161 and 162:
discussions. A nice feature at this
Page 163 and 164:
Announce a Publication: Net users l
Page 165 and 166:
Exercise 7-3 -- Planning to Partici
Page 167 and 168:
posting for your own use. Caution:
Page 169 and 170:
To post your message in a mailing l
Page 171 and 172:
4.Note the date published. If after
Page 173 and 174:
threads are. Draft acceptable messa
Page 175 and 176:
Upon completion of this lesson you
Page 177 and 178:
Exercise 8-1 -- Building Your Email
Page 179 and 180:
guest books also offer an innocuous
Page 181 and 182:
Events at site Announcements Achiev
Page 183 and 184:
It is probably a better choice than
Page 185 and 186:
Bring list management in-house only
Page 187 and 188:
Formatting: Test to see that your e
Page 189 and 190:
Describe new events and contents at
Page 191 and 192:
Yahoo: Look for places to announce
Page 193 and 194:
Compare your newsletter to these gu
Page 195 and 196:
7. Add your newsletter to super dir
Page 197 and 198:
Note your ideas for personalizing y
Page 199 and 200:
the first step toward establishing
Page 201 and 202:
Many types of autoresponders are av
Page 203 and 204:
cluttered with unwanted e-mail. Som
Page 205 and 206:
Receive important announcement Noti
Page 207 and 208:
Conduct special promotions Promote
Page 209 and 210:
information about un-subscribing, s
Page 211 and 212:
Lesson 9 -Publicizing Your Site to
Page 213 and 214:
Worksheets for Lesson 9 Worksheet f
Page 215 and 216:
The traditional press release used
Page 217 and 218:
Decide on the message: The message
Page 219 and 220:
Exercise 9-2 - Making Your Site Mor
Page 221 and 222:
Worksheet for Exercise 9-2 Planning
Page 223 and 224:
7. Reviewer’s Guide: You may be a
Page 225 and 226:
Quotes Are a Good Idea: A good rule
Page 227 and 228:
subject for your press release. Try
Page 229 and 230:
11) Where to Study Other Releases f
Page 231 and 232:
Off-Line Sources: addition to the m
Page 233 and 234:
Also, continue to maintain your lis
Page 235 and 236:
Regional Media: Oftentimes local ne
Page 237 and 238:
1. Subject Lines: Catching a journa
Page 239 and 240:
___________________________________
Page 241 and 242:
mention your site and/or link to it
Page 243 and 244:
eleases takes practice. Persistence
Page 245 and 246:
___________________________________
Page 247 and 248:
web. Internet News Bureau: Best for
Page 249 and 250:
Summarize what other pages or featu
Page 251 and 252:
Lesson 10 -- Advertising Online Les
Page 253 and 254:
Worksheets for Lesson 10 Worksheet
Page 255 and 256:
service, and monitor number of visi
Page 257 and 258:
One of the biggest advantages of on
Page 259 and 260:
9.Plan and test special offers or i
Page 261 and 262:
Cryptic Message: Did you ever click
Page 263 and 264:
10.Change Banners Frequently: Havin
Page 265 and 266:
etter understanding of how to read
Page 267 and 268:
four-star search engines at http://
Page 269 and 270:
Directrix Advertising -- http://www
Page 271 and 272:
Early Testing Stages of Your Advert
Page 273 and 274:
Exercise 10-5 - Tracking the Effect
Page 275 and 276:
Guidelines for Tracking the Effecti
Page 277 and 278:
2. Install Auditing Tools: Be ready
Page 279 and 280:
Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282:
Questions to Ask Before Committing
Page 283 and 284:
For larger mailings to general audi
Page 285 and 286:
Where to Find Sponsorship Opportuni
Page 287 and 288:
Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290:
A clever, cryptic message can incre
Page 291 and 292:
Survey visitors to your site. Major
Page 293 and 294:
Product manuals Company newsletters
Page 295 and 296:
Lesson 11 Objectives Upon completio
Page 297 and 298:
Exercise 11-3 -- Leveraging Popular
Page 299 and 300:
View Possible Events as Subject for
Page 301 and 302:
Note: For those of you to whom it i
Page 303 and 304:
Marketing ideas sometimes from comp
Page 305 and 306:
gaining on you. Reputations can be
Page 307 and 308:
Appendix A - Glossary of Terms Appe
Page 309 and 310:
CPM also Cost per thousand The cost
Page 311 and 312:
Majordomo A popular list server tha
Page 313 and 314:
World Wide Web A hypertext-based sy
Page 315 and 316:
Promotion Software 123Promote! Prom
Page 317 and 318:
Discussion Group Resources Exposure
Page 319 and 320:
Media Resources http://www.gugerell
Page 321 and 322:
Direct Contact Publishing's media g
Page 323 and 324:
A Morgan Stanley report on the stat
Page 325 and 326:
Rank This Tests top search engines
Page 327 and 328:
Tom Steinert, Inter@ctive Week, tom
Page 329 and 330:
CNet--Net editor, Jeff Pelline Web
Page 331 and 332:
DBMS, 73647.2767@compuserve.com BBS
Page 333 and 334:
The Business Journal, pdxbj@telepor
Page 335 and 336:
Newspapers Associated Press Online,
Page 337 and 338:
Daytona Beach News-Journal, 74142.1
Page 339 and 340:
Portales News-Tribune, pnt4481@aol.
Page 341 and 342:
The Riverfront Times, rft@plink.gei
Page 343 and 344:
Jonathan,Miller,The Sunday Times,co
Page 345 and 346:
you’ve used in the past returns a
Page 347 and 348:
The web is getting so vast, it’s
Page 349 and 350:
Guidelines for Completing the Prese
Page 351 and 352:
B. Key Words Used for Registration
Page 353 and 354:
V. Linkage Campaign A. Directories
Page 355 and 356:
B Newsgroups (Identify the newsgrou
Page 357 and 358:
D. Results of Media Campaign (Ident
Page 359 and 360:
C. Future Implementation (list what
Page 361 and 362:
5.Put what you learn in the proper
Page 363 and 364:
3) Free Email Create an e-mail web
Page 365 and 366:
21) Interview a celebrity If you in
Page 367 and 368:
already put together a quality semi
Page 369 and 370:
easy, step-by-step format how to su
Page 371 and 372:
(800)724-7900 68) Host forums Creat
Page 373 and 374:
Dear Netrepreneur, - Another Resour
Page 375 and 376:
There's something here for everyone
Page 377 and 378:
- Another Resource To Help Your Bus
show all

Black Belt Web Marketing.pdf - Costa del Sol

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?