Black Belt Web Marketing.pdf - Costa del Sol

Is limited to less than 25k. Spreading out announcements and worthwhile
information over several newsletters and/or updates generates more traffic than one
large publication.
Makes it perfectly clear how to subscribe and un-subscribe.
Copies good ideas from other publications
Is free (worth repeating).
A number of steps can be taken that will make others aware of your newsletter and promote
the number of subscribers. These include announcing it at new publications sites and adding
a link in super directories.
Direct e-mail is a method for reaching out to a target audience with a promotional message.
Guidelines however will help prevent your direct e-mail campaign from being a disaster:
Target selective markets
Personalize your approach
Avoid spam-like techniques
Be direct, concise, succinct
Don’t try to close the sale in your e-mail. Entice recipients to your web site.
Keep the options simple.
Strive to be clever
Give recipients a reason to buy
User good copy writing techniques.
Autoresponders, or mailbots, are an effective way to build a mailing list and web traffic by
automating the distribution of information.
Autoresponders have an almost unlimited number of uses. These are some of the more
popular ones:
Acknowledge that a newsletter was successfully subscribed to and provide
Lesson 8 Pg. 35