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Black Belt Web Marketing.pdf - Costa del Sol

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13.Monitor sites contacted to see that they are linking to your directory.<br />

14.Prepare a web marketing plan for your super directory.<br />

Worksheet for Exercise 5-7<br />

Compiling Your Own Super Directory<br />

1. Create a web page for the new directory. Assign a title and meta tags to improve its standing in<br />

searches.<br />

2. Combine links at the super directories found in Exercise 5-2 into your directory. Look for<br />

more super directories at these super directories.<br />

3. Visit each site listed to verify that the link is still active and the site is worthy of inclusion. Note<br />

where you would like the link to your directory.<br />

4. Notify each site selected that it is listed in your directory. Describe the benefits of being listed.<br />

5. Ask that a reciprocal link be provided to your site. Provide the necessary text and graphic logo<br />

with your recommendation for where you would like the link.<br />

6. Visit the resources listed in this guidebook looking for more sites to add.<br />

7. Search for more sites in the major search engines.<br />

8. Register your super directory at search engines.<br />

9. Announce in relevant discussion groups that you have the most complete super directory in the<br />

field and ask for additional sites to list.<br />

10. Contact each new addition notifying them that they are being listed and request a reciprocal<br />

link.<br />

11. Monitor sites in directory to verify they have added a link to your site.<br />

12. Prepare a web marketing plan for your new super directory.<br />

Lesson 5 Pg. 21

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