Black Belt Web Marketing.pdf - Costa del Sol

A clever, cryptic message can increase click-throughs.
Bright colors, particularly blue, green, and yellow produce the best results.
Animation can help catch visitors’ attention.
A banner should look clickable such as with a blue border around it.
Change banners frequently.
Choosing from possibly thousands of web sites for locations to place your banner ad can be
a daunting challenging. These selection criteria should help:
Possible sites have to appeal to your target audiences.
Because you are starting modestly, sites have to be willing to exchange banners or
engage in another non-cash arrangements
A reasonable advertising rate is important at least until you know how effective your
advertising campaign is.
Possible sites should be aggressive about promoting themselves and be experiencing
high traffic.
How much space is available, or how many advertisers the site already has, is
important.
Some control over the placement of an ad is important too.
There are three ways to find sites for hosting your banner ads:
Search for site in search engines, super directories, and other sites you have had
contact with such as for reciprocal links.
Visit sites that publish directories of other sites will to accept banner ads.
Register as an advertisers at these directories. Some sites anxious to accept banner
ads will probably approach you.
Consider purchasing a search word at a major search engine. Every time searchers enter the
key word(s) you purchased, your banner ad appears on the search results page.
Lesson 10 Pg. 39