Black Belt Web Marketing.pdf - Costa del Sol

http://www.netgen.com
Even more robust ones for when your traffic really takes off
include:
http://www.andromedia.com
http://www.accrue.com
If you have a very busy site and are interested in reaching out to big
advertisers, you may have to consider third party auditors:
http://www.ipro.com
http://www.netcount.com
Once you know the effective of each banner ad, each location, the target audience
responses, placement, etc, then you are in a better position to make your overall online
advertising better effective by concentrating the best ads at the best locations that will reach
the most responsive target audience.
Creating Jump Pages to Measure Effectiveness
If you need a method to help you track traffic from a multitude of sources and have spare
web space, consider creating "jump" or "bridge" pages. A jump page can be a separate page
between the visitor’s location and your home page, or it can be a duplicate of your index
page that has an identifying code which identifies where the visitor came from. Create a
bridge page for each promotional effort – banner ads, newsletter sponsorships, discussion
groups, etc. The unique, coded URL of the bridge page matches the promotion effort. For
example, an "/index.html" page is duplicated and coded "/news-index.html".
A separate counter with a corresponding code can be maintained for each bridge page to let
you know how much traffic each page receives. The counters help you keep close track of
what’s working and what isn’t. By the way, want to know where to find counters? Check
out http://www.ca-probate.com/counter.htm. (Don’t display one on any of your pages.
That’s too tacky.)
Worksheet for Exercise 10-5
Lesson 10 Pg. 24