Black Belt Web Marketing.pdf - Costa del Sol

mails can include a promotion of your product or a sponsor’s.
60) Overseas Opportunities Frequently Americans (naturally) think of the Net as a domestic
phenomenon. In many fields they are oblivious to what’s going on
in other countries. Consider an international page to fill this void.
Round up foreign resources and experts to contribute. You may
even develop important partnerships from this effort.
61) Educational Game Does your field lend itself to an education game? Along the order
of fantasy football, investments, Rotisserie baseball. Games are an
excellent way to educate and generate interest. Be creatively
playful.
62) Online Journal Create a journal page that describes events in a product’s evolution,
life cycle, etc with a human’s range of emotions. Aim for an
insider’s account that is entertaining, funny, insightful, and with a
touch of confidentiality as if sharing secrets.
63) Trivia Page Can you assemble a collection of minutia relating to your field?
Something your audiences would appreciate? Include humor, irony,
interesting tidbits. Hey, how about a trivia contest?
64) Publish an E-zine Online magazines are excellent attention getters. Include topical
information in an attractive format. You can cover a wide range of
topics and features that would interest subscribers. Solicit
contributions from others in your field. When you get the number
of subscribers up, sell advertising.
65) Newbie Page The "newbie" population keeps growing larger daily. Create a
"dummy-down" page specifically for new Net users in your field
who may need extra hand-holding. It’s a good way to build
goodwill and loyalty. Devise content and services specifically for
them. Identify valuable resources.
66) Greeting Cards If you capture visitors’ names using a form of registration consider
also capturing their birthday. Then send them a card, such as a
birthday card, wishing them well and giving them a reason to visit
your site.
67) Panoramic Images Imaging software lets you add 360-degree panoramic images to
your web site. Got a view of something that web visitors would
enjoy navigating around? Software I from PhotoVista
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