Black Belt Web Marketing.pdf - Costa del Sol

space.
AdCENTRAL. Lists banner ad-supported sites, including target audience, content
summary, traffic information, and rates.
Vidya's Guide to Internet Advertising. Purchasable Ad Space.
Internet Ad Source. A free service that matches buyers and sellers of ad space.
3. Register as an Advertiser: Register your site as at these directories as an a buyer of ad space.
Some suitable host sites are sure to find you. While you are registering as a buyer you
might as well also register as a seller. As both a buyer and seller of ad space, you will be
able to take advantage of free link exchanges and someday could beginning realizing
significant revenues after your Web Marketing Plan starts driving large number of visitors
your way. Exercise 10-6 provides tips for getting your site ready to sell ad space.
Purchasing a Key Word at a Search Engine
A popular option for banner ad placement is to purchase a key word at a search engine.
Every time a user searches on that key word your banner ad pops up. The effectiveness of
buying a key word depends how applicable your key word is to your target audience.
Chances are however that there are not many good key words left at the major search
engines. Only the majors attract enough traffic to do you much good. Buying key words has
been popular for web advertisers for some time now so many of the favorable situations
have already been taken.
That doesn’t mean that you should rule it out. It may still be practical if you can find out
from a search engine how many times a particular key words was searched over a month’s
time. To give you a better idea of its potential, a URL lists the top 200 keywords searched at
Yahoo!: http://www.eyescream.com/yahootop200.html
The advantage of buying a key word is that you are able to pinpoint the target audience. A
directory like Yahoo! might charge double the amount per impression for keywords than
the normal CPM for banner ads on category pages
Another option is to track which keywords drive traffic to your site from search engines
where you have a favorable ranking. Buy those keywords in other search engines where
your ranking isn’t as favorable and isn’t driving significant traffic your way.
Another option to consider is to buy keywords at secondary search engines, such as other
Lesson 10 Pg. 16