Black Belt Web Marketing.pdf - Costa del Sol

Best Web sites" or a similar subject. Try the Internet Yellow Page directories. If you buy
one at the bookstore, be sure to get one with a CD-ROM containing active links to each site.
The Internet hosts a multitude of free or low-cost, promotional opportunities. Partnering
with other sites is another example of one that is limited only by your imagination.
Worksheet for Exercise 5-6
Partnering with Other Sites
1) Compile a list of complementary sites that may be potential partners. Many of these will have
been found in Exercise 5-2.
2) Screen sites based on:
Polished, reputable appearance Reaches target audiencesLooks to be active, dynamic
Aggressively promotes itself Looks professional and competent.
3) Review each site in terms of possibility for:
Cooperative advertising
Joint promotions
Sharing content
Sales associate program
Co-sponsoring a contest
Other ideas.
4) Compile a list of off-beat sites requiring an innovative partnership:
"Cool Sites", "What’s New", other such lists
Internet Yellow Page directories
"Best Web sites" articles in ezine archives.
Exercise 5-7 – Compiling Your Own Super Directory
If you are unable to find first-rate super directories in your field, consider starting your own.
You would be performing a valuable service by bringing together target audiences and
related web sites. As you have learned in this lesson, super directories play an important
role in populating the Internet with links to your site.
A super directory would bring sites to you wanting to be listed. You could use your leverage
as super directory administrator to aggressively promote reciprocal linking by encouraging
other sites to link to you. A dramatic increase in web traffic is sure to follow.
Lesson 5 Pg. 19