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Black Belt Web Marketing.pdf - Costa del Sol

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The web is getting so vast, it’s often difficult to get manageable results in general search engines<br />

no matter what techniques you use. Consider for your next search specialized engines that index<br />

or catalog sites relating to a specific topic. They are more apt to be up to date and all-inclusive for<br />

the specific topic in which you are interested.<br />

Several of the major search engines conveniently provide lists of searchable databases:<br />

C/Net’s search.com.<br />

The Internet Sleuth.<br />

All-In-One-Search Page<br />

Suppose you have to find specialized search engines on your own. Here are a few tips for finding<br />

them:<br />

Search on topical key words plus ‘directory’, ‘catalog’, ‘search’ or other key words likely<br />

to find search engines.<br />

Look for them at the super directories found in Exercise 5-2.<br />

Ask in related discussion groups (Exercise 7-1).<br />

Scan the list of search engines approached by automatic registration services (Exercise<br />

2-5).<br />

After a few searches, you’ll soon find which specialized search engines are the best and how they<br />

compare with the larger general search engines.<br />

Searching Newgroups<br />

Too often searches concentrate on the <strong>Web</strong> and overlook newsgroups. This is a mistake.<br />

Newsgroups contain a wealth of information, often more current than what you find in web<br />

searches.<br />

Although several of the major search engines allow you to search usenets newsgroups, probably<br />

the best search location is Deja News. Long after articles have expired on newsservers, Deja<br />

News retains them indefinitely.<br />

Other Kinds of Searches<br />

Appendix pg.41

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