Black Belt Web Marketing.pdf - Costa del Sol

2.Specific Product or Service: What unique or interesting product do you have to promote?
3.Call to Action: For banner ads, "Click Here!" or "Visit Now" improves click-throughs.
4.Instill a Sense of Urgency: Giving the viewer a reason to act quickly. (Ideas)
5. Pose a Question: Possible questions asked in banner ads:
6.Cryptic Message: Did you ever click on a banner ad because you were intrigued? Curious? A
clever, cryptic message can increase click-throughs.
7.Bright Colors: Bright colors, particularly blue, green, and yellow produce the best results.
Consider possible color schemes for ads:
8.Animation: Animation is attention-getting. Ideas for possible banner animation:
9 .Clickable Look: A banner that looks clickable such as one with a blue border around it also
works.
Lesson 10 Pg. 12