Black Belt Web Marketing.pdf - Costa del Sol

Creative Ideas
Frequently, exercises in this planning guide will help you tap your creative genius to, conceive
web events to promote, a "hook" to entice audiences and media, and search for valuable resources
that will help your promotion efforts.
The least effective way to get anything out of this guide is to just go through the motions,
following the steps for completing the worksheets. To really learn the traffic techniques well and
develop an excellent Black Belt Marketing Plan, you also need to be as creative as possible.
Customize ideas and concepts you read into something that will work for your situation.
The real test of your creativity though is to periodically conceive and implement new events to
justify another Black Belt Marketing Plan. In Appendix F we have provided a "creative tool"
which we call he "Black Belt Idea Generator". It is specifically designed to give your creative
powers a shot in the arm. Try it out and see if you don’t come up with several creative ideas for
events to implement and promote at your Web site.
Organized Plan
Time and effort put into promoting your Web site will include false starts, misdirection, and
wasted time if you don’t have an organized, systematic plan of attack. Organizing your approach
will be a primary benefit that you will receive from our planning guide. It will help you get
organized and stay organized with the necessary planning, monitoring, and follow-up steps
presented in an easy-to-follow format. The means we use to help you develop an organized plan is
our Black Belt Marketing Plan concept.
Traffic Diversity
The Net offers a number of ways to generate traffic. By taking advantage of each possible source
of traffic, you can achieve a higher level overall. An effective plan will generate traffic to your site
from hundreds of different sources.
Maintain Adaptability
The Internet is evolving rapidly. New techniques are being tried, old ones discarded, as Net
dynamics change from day to day. Over the long haul, your site will be challenged to adapt to
change by shifting resources and emphasis to take advantage of new situations, new tools, new
competition, and new technology.
Not only a willingness to change is required, but the ability to read, interpret traffic data, and alter
future Black Belt Marketing Plans is important. You also have to be ready to implement new
events to be directed at new target audiences.
Lesson 1 Pg.6