Black Belt Web Marketing.pdf - Costa del Sol

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Running Wild Magazine, runwild@world.std.com S.F. Examiner Magazine, sfxmag@mcimail.com Security Insider Report, p00506@psilink.com Southwestern Union Record, 72734.1717@compuserve.com Spectrum-New York, n.hantman@ieee.org Der Spiegel, 100064.3164@compuserve.com Stern-Germany, 100125.1305@compuserve.com 3D-Magazine, 3d-magazin@stereo.s.bawue.de Streetsound—NY, streetsnd@aol.com Time, timeletter@aol.com Training Magazine, trainmag@aol.com Los Angeles, urbmag@netcom.com USA Weekend, usaweekend@aol.com News and World Report, 71154.1006@compuserve.com Utne Reader, editor@utnereader.com Prime Time, munger@island.net VeloNews-Colo, velonews@aol.com Vibe, vibeonline@nyo.com Washington Technology, technews@access.digex.net Whole Earth Review, wer@well.sf.ca.us Wired, editor@wired.com Don , Willmott , PC Mag-Abort Retry Fail , don_willmott@zd.com Appendix pg.22
CNet--Net editor, Jeff Pelline Web Guide, webguide@mcs.com CLICK! Interactive Magazine, editor@click.com.au Paul Kapustka, Communications Interactive, pkaps@cmp.com Computer Life, ceditors@zd.com Barbara Krasnoff, Computer Shopper, BKrasnof@zd.com Stephanie Izarek Smith, Computer Shopper, 72241.245@compuserve.com Computer Times, comptime@singnet.com.sg Vern, Cyberspace Today, vern@cybertoday.com Brock Meeks, CyberWire Dispatch, brock@well.com Dave Payton, 74777.462@compuserve.com Digital Highway Report, dhrpt@japanmedia.com Laura Lorek, Ft Lauderdale Sun-Sentinel, lorek@sunsent.com Bob O'Donnell, Info World, bob_o'donnell@infoworld Internet Underground, IU@mcs.net Internet Week, mcaesar@phillips.com Net Traveler, ntravel@biznetusa.com Barry Cooper, Orlando Sentinel, barrycoop@aol.com PC Computing, pcc_webmaster@zd.com Dave Farrell, Roadside Attractions, roadside@cris.com Ellis Booker, Web Week, ellis@webweek.com Web500, info@web500.com Appendix pg.23
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Self-Learning Self Learning Guide a
Page 3 and 4:
Lesson 6 - Developing a Database of
Page 5 and 6:
What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
Page 9 and 10:
Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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___________________________________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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___________________________________
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
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What Makes an Announcement Work? An
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Type of Information Found in Signat
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"Puzzled by Pathetic Web Traffic???
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more. Announcing is a lot like regi
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You will find a number of suitable
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comp.infosystems.www.misc misc.crea
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Exercise 3-5 -- Targeting Special I
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Other keywords: _______________ ___
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Add a personal touch to the body Of
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(Newsgroups) (Mailing Lists) Lesson
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With 10,000 or more subscribers Wit
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9. After a suitable waiting period,
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Lesson 4 - Increasing Web Traffic w
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Classified Ads as a Way to Increase
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The description should be written i
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Exercise 4-2 -- Selecting Sites for
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Many of the techniques for maximizi
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4.Test the offering used to entice
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Worksheet for Exercise 4-4 Recordin
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To improve the odds of your classif
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Lesson Objectives Upon completion o
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Steps in a Link Campaign An aggress
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2.Separate book marked resources yo
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1001 FREE Places to Promote Your Si
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Similar Sites Directories Found wit
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7. Be prepared to tell the director
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Exercise 5-5 - Requesting Links at
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Guidelines for Requesting Another S
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If you have a product or service up
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Compiling a super directory is not
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Exercise 5-8 - Recapping Ideas in T
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Lesson 6 - Developing a Database of
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Worksheets for Lesson 6 Evaluation
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Exercise 6 -1 - Evaluating Other Si
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has any potential for your own site
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1.Known Competitors: Start with a l
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to have a greater number of links p
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11) Valuable Contents: What valuabl
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Completing the Worksheet for Findin
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2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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___________________________________
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
Page 277 and 278: 2. Install Auditing Tools: Be ready
Page 279 and 280: Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282: Questions to Ask Before Committing
Page 283 and 284: For larger mailings to general audi
Page 285 and 286: Where to Find Sponsorship Opportuni
Page 287 and 288: Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290: A clever, cryptic message can incre
Page 291 and 292: Survey visitors to your site. Major
Page 293 and 294: Product manuals Company newsletters
Page 295 and 296: Lesson 11 Objectives Upon completio
Page 297 and 298: Exercise 11-3 -- Leveraging Popular
Page 299 and 300: View Possible Events as Subject for
Page 301 and 302: Note: For those of you to whom it i
Page 303 and 304: Marketing ideas sometimes from comp
Page 305 and 306: gaining on you. Reputations can be
Page 307 and 308: Appendix A - Glossary of Terms Appe
Page 309 and 310: CPM also Cost per thousand The cost
Page 311 and 312: Majordomo A popular list server tha
Page 313 and 314: World Wide Web A hypertext-based sy
Page 315 and 316: Promotion Software 123Promote! Prom
Page 317 and 318: Discussion Group Resources Exposure
Page 319 and 320: Media Resources http://www.gugerell
Page 321 and 322: Direct Contact Publishing's media g
Page 323 and 324: A Morgan Stanley report on the stat
Page 325 and 326: Rank This Tests top search engines
Page 327: Tom Steinert, Inter@ctive Week, tom
Page 331 and 332: DBMS, 73647.2767@compuserve.com BBS
Page 333 and 334: The Business Journal, pdxbj@telepor
Page 335 and 336: Newspapers Associated Press Online,
Page 337 and 338: Daytona Beach News-Journal, 74142.1
Page 339 and 340: Portales News-Tribune, pnt4481@aol.
Page 341 and 342: The Riverfront Times, rft@plink.gei
Page 343 and 344: Jonathan,Miller,The Sunday Times,co
Page 345 and 346: you’ve used in the past returns a
Page 347 and 348: The web is getting so vast, it’s
Page 349 and 350: Guidelines for Completing the Prese
Page 351 and 352: B. Key Words Used for Registration
Page 353 and 354: V. Linkage Campaign A. Directories
Page 355 and 356: B Newsgroups (Identify the newsgrou
Page 357 and 358: D. Results of Media Campaign (Ident
Page 359 and 360: C. Future Implementation (list what
Page 361 and 362: 5.Put what you learn in the proper
Page 363 and 364: 3) Free Email Create an e-mail web
Page 365 and 366: 21) Interview a celebrity If you in
Page 367 and 368: already put together a quality semi
Page 369 and 370: easy, step-by-step format how to su
Page 371 and 372: (800)724-7900 68) Host forums Creat
Page 373 and 374: Dear Netrepreneur, - Another Resour
Page 375 and 376: There's something here for everyone
Page 377 and 378: - Another Resource To Help Your Bus
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