Black Belt Web Marketing.pdf - Costa del Sol

Web design: These are sites that offer valuable design tips, and demonstrate latest
technology and trends.
Resource: These sites are important information sources that help educate you and keep
you abreast of latest Internet development. They can be more informative than any
textbook or how-to book.
Link: You should monitor and visit periodically sites where you have a link or a
reciprocal linking arrangement.
3. Objectives: Evaluating a site should taken into account what its primary objectives are.
A site that primarily promotes a company’s presence should be analyzed differently from
one selling a product or service. It’s important to determine when evaluating a site
whether or not it has the same objectives as your site. A site’s primary objectives could be
one or more of these:
Sell a product or service
Promote the company name and/or Internet presence
Support ad revenues (by maximizing web traffic)
Compile a valuable database of prospect names and email addresses
Distribute product and service information
Service customers
Promote business relationships.
4. Revenues: It’s important to note how the web site is generating income. Often selling a
product or service, banner ads, user subscriptions, some form of sponsorship, or a
combination of these may be providing financial support. Your evaluation should take this
into account and look for ideas for promoting your own site’s revenues.
5. Visits: Enter the date of your visit and estimate how often, if at all, you want to revisit
this site. Possibly, entered a projected date for the next visit. This will help you set up a
meaningful schedule for future visits and avoid returning to sites of limited value.
6. Reference: Note additional information such as whether or not the site is book marked,
user ID and password required to access pages at the site, etc.
7. What Learned from This Site? Briefly described what you learned from this site and if it
Lesson 6 Pg. 6