Black Belt Web Marketing.pdf - Costa del Sol

Web Event Idea Generator
The Web Event Idea Generator is a brainstorming tool. It is designed to stimulate your creativity
and plant seeds that could grow into major web events – events that are sure to dramatically
increase a site’s profile and traffic. Key to having a successful web site is to aggressively conceive,
implement, and promote a succession of events, to be willing to continually think up new events,
experiment with change, stay active on the net.
It’s important to maintain a dynamic site so that net users’ interest in visiting is regularly renewed.
Ideas described here could spark the conception of many new events for future Web Marketing
Plans.
How To Use Idea Generator
Review each event in the generator in terms of how it could be manipulated to fit within the scope
of your site’s objectives and resources. The third column is for your own thoughts and reactions.
If the event has no potential for your site, indicate so and move on.
Events may be searched by key words. Events listed in the first column include one or more
words in bold type. This is to help you quickly events for certain ones and identify keywords by
which to search for the event.
As noted in Lesson 11 of "Mastering Web Marketing Techniques", periodical events is essential
to the long-term success of a Web site. New events and new ideas are the lifeblood of successful
Web sites. The idea generator is a creativity tool that you can use over and over again to enhance
scheduled events and help conceive future events.
Principles of Creativity
We believe that you will find the idea generator is a valuable creativity tool. How valuable it is
depends almost entirely on your creative ability. To perhaps give your creativity a boost and
thereby improve the valuable of our idea generator, we decided to include 25 principles of
creativity based on our research:
1.Believe that you can become as creative as the next person (more so).
2.Remember past triumphs.
3.Creativity is an acquired skill.
4.Become as comfortable as possible with the subject.
Appendix pg.54