Black Belt Web Marketing.pdf - Costa del Sol

Understanding the Registration Process
You learned in Exercise 1-6 that registering is a "passive"method for generating Web traffic. After
registering your site at numerous search engines you sit back and hope that your site appears in
Net users’ searches and that they are motivated to click on your link.
Over time search engines provide a steady source of traffic. A recent study found that over 70%
of all Web sites receive at least 20% of their visitors from search engines. How many visitors are
generated by how well you register your site and where your site appears in results of Net users’
searches (Exercise 2-1).
Importance of Repeat Registration
Registration is not a one-time task for new sites only. It should be repeated at least monthly –
more often depending on continuing additions and events at your site. These are some of the
events that should prompt re-registering your site:
A promotional event new content containing important keywords new products or services
Identifying a new target audience with new keywords
A new FAQ
Hopefully, each time you register, it improves your site’s ranking over the previous registration. If
not, you can count on gradually losing your ranking to new competitor sites and pages.
Thousands of new sites join the web each day. To preserve and improve your ranking you must
keep vigil, and continually expand your site’s contents and design.
You won’t be aware of the deterioration of your site’s ranking unless you continually monitor
major search engines. First, you need to verify that the search engines registered your site (they
don’t always) and that your site’s ranking is high enough to get noticed. With an approximate 70
million Web pages, ranking high enough to get noticed is increasingly difficult.
This lesson shows you how to register your site at several hundred search engines automatically
and manually so that the chances are improved that searchers click on your link. This means that
your site appears high on the list of sites returned by their keyword search, and that searchers are
intrigued by it enough to click on it instead of the majority of other sites listed. You will be
introduced to guidelines that will help ensure that you do a thorough, effective job of registering.
Finally you will learn in this lesson that submitting requested data does not automatically
guarantee registration. Some search engines are overburdened. Some lose things like registrations.
Some reject incorrect submissions without telling you. The registration job is never really done.
You need to follow-up, verify that your site was registered correctly, and then plan to re-register
Lesson 2 Pg. 4