Black Belt Web Marketing.pdf - Costa del Sol

Building an Information Database that Improves Your Internet Presence
So far in the development of your web marketing plan, you’ve developed a valuable
database of net resources that are critical to your plan’s success. So far, these resources are
primarily services made available by others to use in promoting your web site (i.e.;
registration, announcements, classified ads). Lesson 6 encourages you to add seek out and
add to your database "passive" resources -- resources that you can learn from. You seek and
learn from them lessons that will make you a better Web Marketing Expert.
Not sure what we mean? These are the types of "teaching" resources that you will add to
your database in this lesson:
Competitor sites: What better way to learn how to build web traffic than to scope out
your competitors - What are they doing? Where are they linked? Where are they
interacting with their target audiences? What they are doing to generate web traffic?
These are just some of the valuable lessons competitors can teach you.
"Cool" and "Hot" sites: What does it take to be a "cool" site. You can learn what
characteristics cool sites have in common and plan to become one of them.
Information resources: The net has comprehensive and up-to-date how-to information,
more than any textbook or how-to book. It also has the collective minds of thousands of
"tutors" to advise you. You can learn anything you need to know about the Internet and
much more from these experts.
Promotional resources: A bevy of web sites provides valuable information about
promoting your site. Many cover the same subjects as this workbook only in a
narrower, more focused approach. Mailing lists covering promotional topics such as
web marketing and online sales are teeming with experts eager to share their advice
and experiences (while simultaneously promoting their web sites).
Essential to achieving successful on the Internet is to be able to tap its resources, mine them
for gems of valuable information and turn those gems into creative ideas.
Each of the previous lessons has taught you how to search the net’s resources. Without the
ability to search, you will find the net is a huge, chaotic jumble of mostly irrelevant data.
Less than 10% of what the net offers is worthwhile to you but if you don’t know how to
search, the other 90% is going to discourage you from finding that 10%.
Once you find them, add the gems to your resource "library". Your library should be
evolving nearly every day. The net’s fast-changing nature forces you to continually add
newer, better resources and drop older sites, or else your and your library get left far
behind.
Lesson 6 Pg. 4