Black Belt Web Marketing.pdf - Costa del Sol

Marketable Contents: Shop your content around to somebody else’s newsletter or e-zine.
Just as an option for you was to borrow content from another site, so too are others
interested in borrowing yours. So shop it around to other publishers who cater to the same
target audiences you do. Look for e-zine or newsletter publishers, or sites that maintain a
library of valuable content. If you pick more active sites than yours with larger followings,
offering content enables you to reach a much large audience than if you had just published
it at your site.
Note, however, that you are not likely to get anybody to pay you for your content. So
much free information is available and many writers will gladly let others use their content
in exchange for recognition and a link.
Increase Links to Your Site: Some of the bigger, more successful sites won’t consider
linking to your home page but they just might link to a page with valuable contents as
a service to their visitors, even direct competitors. You’ll settle for that. To have visitors
come to any page at your site from a popular site is a plus.
Publish a Publication: Your content might be suitable for a booklet, audio tape, video
tape, lecture, workshop, seminar, etc. Take another look at it and see what possibilities
exist for an offline publication or other product.
You will have a much easier time achieving long-term Internet success if, when planning
future projects, you give serious consideration to regularly adding new content and
promoting it as a major event worthy of a web marketing.
Exercise 11-6 – Generating Repeat Visits
You’ve got a strong basis for a good plan to increase traffic to your web site but now you
need to be thinking how you are going to keep visitors coming back. Like any business, the
future success of your web site means repeat business.
One way to do this is to provide valuable content and keep adding to it. Visitors who come
because of valuable content will return when you add new content. Preferably you captured
their names and e-mail addresses (Lesson 8) so that you can notify them when you add
something of value to your site.
Another way to build loyalty is to increase the level of interactivity, such as a guest book. A
guest book not only allow visitors to communicate with you and with each other but it is an
excellent source of information that will help you maintain your site and build traffic at the
same time. Help information you will see in the guest book:
Compliments and complaints guide you in site design and contents
Lesson 11 Pg. 9