Black Belt Web Marketing.pdf - Costa del Sol

The description should be written in an informal tone, written as if you were describing
something important to a friend not to a thousand people. Use second person "you" and
first person "I","we".
Ordinarily you will want to provide concise, specific details that will encourage the reader to
visit your site for more information and/or to take advantage of a free benefit. Avoid
vagueness which is more apt to arouse suspicion. Honest and integrity are important. You
have to inspire confidence in the buyer.
Finish with a Call to Action
All ads should end with a call to action. Request that the reader take the next step: visit your
site. If there’s no call to action, chances are pretty good you won’t get any action.
You may want to consider including in your call for action one of these incentives which
usually improve the response:
Free gifts to limited number of visitors
Coupons
Prizes
Special discounts for limited time
No-risk offer, satisfaction guarantee
Limited time offer
Hurry before stock runs out
Free trial period
Special guarantee
With so many classified sites to choose from, the next exercise presents some guidelines for
choosing where to place your classified ad.
Worksheet for Exercise 4-1
Writing the Classified Ad
1) Write several "appealing" subject lines:
________________________________________________________
________________________________________________________
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Lesson 4 Pg. 5