Black Belt Web Marketing.pdf - Costa del Sol

What is unique about it?
How does it exhibit creativity, imagination?
What about it makes visitors want to return?
What makes it more professional than most sites?
What design ideas have possibilities for your site.
3. This exercise offers both a learning and a creativity opportunity. After you’ve evaluated the
"cool sites", brainstorm what you learned and how it applies to your site. What ideas did
you come away with that might be applicable to your site?
After researching and getting a better understanding of what it takes to be a "cool site", plan
how you will promote your site to the selecting sites. Make sure that your approach to them
emphasizes exactly the characteristics that the "cool sites" share.
Worksheet for Exercise 6-5
Learning to Become a "Cool Site"
1) Study "cool" sites for ideas what you can do to improve the chances that your site will be
selected.
2) Visit the list of cool site selectors at the Website Promoters Resource Center.
3) Starting with these well-known sites, begin your research by visiting and analyzing their
selections. You may want to complete a Site Evaluation Form for each cool site visited:
Cool Site of the Day
CNets Best of the Web
PC Magazine Top 100 Websites
Project Cool
Lesson 6 Pg. 24