Black Belt Web Marketing.pdf - Costa del Sol

9. After a suitable waiting period, email the announcement to the address specifically for
posting to the list.
10. Monitor the lists for several days to verify your announcement was published and for any
responses from list members.
Exercise 3-9 -- Recapping the Ideas in This Chapter
The most important ideas that you learned in this lesson and will have the most impact
on your web marketing plan are:
What an announcement is and how to prepare to announce your new web site, page, or
event, including the stages of an announcement campaign.
When to announce. Announcements aren’t just for new sites. If you understand the all the
types of events that justify posting announcements, you realize that you should be able to
regularly begin a new announcement campaign that will increase publicity and traffic
generated by your site.
What types of announcements work best. By emphasizing the newsworthiness of an event
or its benefit to the reader, or pique the reader’s curiosity, announcements are more
effective.
Announcements should have a signature attached. You learned how a signature greatly
enhances the promotional value of an announcement or any other type of Internet
communications. What kind of information you include in your signature depends on the
circumstances, such as how many different ways you want somebody to be able to reach
you. You also received guidelines for formatting and using signatures in different situations.
Writing the subject for your announcement is a lot like writing the headline for a story. It
must be interesting enough that the reader wants more information. Guidelines for writing
subject lines included making the subject newsworthy, or in question form, or offer
something for free.
The body of the announcement consist of three parts: the hook, the description, and the
inducement. The hook propels the reader to the description of the web event. It often
bridges the subject and body.
Posting an announcement in general forums, particularly in those that are specifically for
Lesson 3 Pg. 26