Black Belt Web Marketing.pdf - Costa del Sol

Lesson 3 Objectives
Upon completion of this lesson, you will:
Know the important stages of an announcement campaign
Know when it is appropriate to post an announcement
Know how to improve the effectiveness of an announcement
Attach a signature to enhance the announcement’s promotional value
Learn how to write a subject line that will grab the reader’s attention
Learn how to write the three parts of the body of the announcement
Know where to post the announcement in general forums
Learn how to reach target audiences in special interest newsgroups
Learn how to modify your announcement to improve its receptivity in discussion
groups
Learn how to summarize your announcement activities in a Discussion Group
Evaluation Report
Learn how to reach target audiences in mailing lists.
Stages of an Announcement Campaign
An announcement campaign offers you an excellent opportunity to generate interest in your web
site. Announcements are usually concise details about an event occurring at your web
and are relatively free of self-promotion. Hype is held to a minimum otherwise the announcement
is certain to generate a backlash from ever-vigilant "Netiquette" enforcers.
The other aspect of a "clean", backlash-free announcement campaign is that it is occurs at
acceptable locations only. Announcements are generally posted to general announcement
forums or specifically target discussion groups.
Lesson 3 Pg. 2