Black Belt Web Marketing.pdf - Costa del Sol

press release.
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9) Include Essential Product Information: If the subject of your press release is a product, check
to see that the release has this product information:
Product name
Product version number
Earlier version being replaced
Product benefits for users
How does the product differ from competitors
Product cost
Product availability
Where it can be obtained
If the product is software, the minimum system requirements.
10) Use a Spell Checker: Consider drafting your press release in a word processor that has a
spelling checker and grammar checker. You still need to proofread it carefully for errors
not picked up by these checkers. Have others proof it too.
Lesson 9 Pg. 18