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Black Belt Web Marketing.pdf - Costa del Sol

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threads are.<br />

Draft acceptable messages based on gui<strong>del</strong>ines in Exercise 7-3.<br />

Pick a meaning subject line that describes the message’s contents.<br />

Customize the message for the intended group.<br />

Don’t spam the Net by posting to irrelevant groups.<br />

Proofread messages to make sure they are correct and read right.<br />

Open software used for posting messages to newsgroups or email to mailing list.<br />

Make sure that the appropriate signature is attached (Exercise 3-1).<br />

Monitor the group for several days for responses and other opportunities to post<br />

(next exercise).<br />

Give your first message several days to run before considering re-posting it.<br />

Participating in discussion groups is not something you do and forget about it. You must<br />

monitor those groups you posted in. Maintain a report of:<br />

Where you posted<br />

What message you posted<br />

When your message ran<br />

A follow-up assessment on the group’s effectiveness.<br />

Continue to evaluate the groups you selected for participation. Look for new groups to<br />

replace one that aren’t producing the desired results or offer many opportunities for<br />

acceptable postings.<br />

Lesson 7 Pg. 20

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