Black Belt Web Marketing.pdf - Costa del Sol

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Worksheet for Exercise 5-4 Preparing the Super Directory Request Report Super Directory URL Individual Contacted Request/Follow-Up Dates ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ ______________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ ____________________ ___________________ _____________________ Lesson 5 Pg. 13
Exercise 5-5 – Requesting Links at Complementary Sites Chances are the Super Directories you found have links to sites that complement yours. They may be established on the net longer and have a larger following. They may be more successful in targeting the same audience you want to reach. These sites could be an excellent source of traffic. It doesn’t hurt to ask if they will add your link. Often the Webmaster wants to have a list of valuable resources for visitors and your site qualifies as a welcome addition. Generally, phrase your request much as you did to the Super Directories in the last exercise. The difference is you are noting how the two sites complement each other and how relevant your site is to the other site’s audience. If you get a negative response, that isn’t necessarily the end of it. Don’t give up. Suggest that the link be to the page with important content thereby bypassing your home page. Perhaps you could add meaningful content that would make your site more interesting to other sites. If the content is important to the site’s visitors, the Webmaster should grant your request, or at least counter with a reciprocal link offer. The additional content should also make other Webmasters be more receptive to your link request. Each time you add content, you may be creating new opportunities to place links with sites whose visitors are interested in your new content. In the final analysis, the more valuable your site’s content is, the more favorable responses you should receive to link requests. Reciprocal Links Many sites won’t consider adding your link unless you add theirs. This is called "reciprocal linking". It’s only fair. It should also be your response if you get asked to add somebody’s link to your site. Before agreeing to add a link to your site, create a page specifically for reciprocal links: a "Hot Links", "Important Resources", or "Selected Links" page. You have a place for reciprocal links and another page with worthwhile content. Visitors spend more time at your site and the number of "hits" or page requests increases. Caution: avoid linking with a direct competitor. Learn from them (Exercise 6-2) but don’t link to them. For one thing, you don’t want them monitoring your activities as closely as you are going to monitor theirs. The same as in the last exercise, have the text link, a graphic logo, and a short promotional statement ready to go in the event your request is approved. You’ll settle for a simple text link but your preference would be to have all three components. Together they will generate significantly more traffic than just a simple text link. Lesson 5 Pg. 14
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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6. City: City of residence for the
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3. What keywords do competitors use
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Write and Rewrite Another considera
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4. Prepare a 25-word draft: _______
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Quality of the Site: I imagine that
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Netcreation’s Postmaster2 = http:
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the Change Form instead of the Add
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9. Magellan (http://www.mckinlye.co
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Re-register to Reflect New Content
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To prepare the page for registratio
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Magellan More 4-star search engines
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Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
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Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90: Lesson 4 - Increasing Web Traffic w
Page 91 and 92: Classified Ads as a Way to Increase
Page 93 and 94: The description should be written i
Page 95 and 96: Exercise 4-2 -- Selecting Sites for
Page 97 and 98: Many of the techniques for maximizi
Page 99 and 100: 4.Test the offering used to entice
Page 101 and 102: Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
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Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
Page 145 and 146: 4.Ask Discussion Groups: Post quest
Page 147 and 148: Continue to add to this database. N
Page 149 and 150: Show imagination and creativity: Ok
Page 151 and 152: URL Spider's Best of the WebForm Wi
Page 153 and 154: Being selected as a "cool" or "hot"
Page 155 and 156: In this lesson you will: Lesson Obj
Page 157 and 158: Requirements for Profitable Partici
Page 159 and 160: Exercise 7-2 -- Evaluating Which Di
Page 161 and 162: discussions. A nice feature at this
Page 163 and 164: Announce a Publication: Net users l
Page 165 and 166: Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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mention your site and/or link to it
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eleases takes practice. Persistence
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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