Black Belt Web Marketing.pdf - Costa del Sol

Survey visitors to your site. Major advertisers like to see visitor profiles so that they
have a better idea who your audience is.
If you want help placing your banners at other locations, there are a host of
exchanges, networks, and auctions to assist you but be careful before making a
long-term commitment to one of these companies. They should only be used as a last
resort.
Questions to ask them before deciding if that is the route you want to take:
Can you choose which sites will host your ad?
Do you have veto power over ads at your site?
How many clients does the company have?
Who administers ad rotations?
Will they help you design your banner ad?
Will you get meaningful traffic statistics?
Sponsoring content in mailing lists and newsletters is becoming popular. Sponsoring content
has some advantages over banner ads:
Promotional messages look nearly the same as the contents being sponsored so they
aren’t as easily overlooked as banner ads by subscribers.
Your ad may be inserted more than once, often somewhere in the middle, not
necessarily at the beginning or end.
Mailing lists and newsletters are proactive e-mail, not passively like a banner ad.
Sponsored contented comes as close as you can get to guaranteed multiple exposure.
People who read a discussion list or newsletter are generally more interested in the
subject than web visitors.
Lesson 10 Pg. 41