Black Belt Web Marketing.pdf - Costa del Sol

Recommendations

Info

Exercise 4-4 -- Recording Results of Your Classified Ads Keeping a record of where you post your ad and how each is doing is extremely important. Your primary task in Exercise 4-3 was to test, test, test; to keep trying to improve results through a better combination of ad components. All that testing is for naught however unless you keep track of results of your tests. Good records are the necessary extension of testing. Completing the Worksheet for Recording Results from Classified Ads 1.Location: Identify each location where you placed classified ads. Complete more than one worksheet if necessary. 2.Ad Name: Assign a name or code for each classified ad. Every time you change something, such as the category, subject line, body, or offer, assign a new name or code. 3.Dates Run: Record the starting and ending dates for the ad. 4.Effectiveness: Estimates the increase in traffic and/or sales from the ad. This is made easier if you are able to track the source of visitors to your web site. You should make an effort to periodically place new ads. Especially, if you sense that results from existing ads, no matter how effective they were, are starting to taper off. You may want to time the ads with new offers or inducements to visit your site. Lesson 4 Pg. 12
Worksheet for Exercise 4-4 Recording Results from Your Classified Ads Classified Ad Location Ad Name or Code Dates Run Effectiveness Lesson 4 Pg. 13
Page 1 and 2:
Self-Learning Self Learning Guide a
Page 3 and 4:
Lesson 6 - Developing a Database of
Page 5 and 6:
What Is "Black Belt Web Marketing"?
Page 7 and 8:
How to Use Our Guide A Black Belt M
Page 9 and 10:
Lesson 1 - Developing a Black Belt
Page 11 and 12:
Overview of Web Traffic Concepts Th
Page 13 and 14:
Sometimes all it takes is a new pag
Page 15 and 16:
Persistence Persistence means to co
Page 17 and 18:
Exercise 1-2 -- Introducing the Web
Page 19 and 20:
A contest A FAQ A report or white p
Page 21 and 22:
_____________________________ Local
Page 23 and 24:
__________________________ ________
Page 25 and 26:
___________________________________
Page 27 and 28:
Participating in discussion groups
Page 29 and 30:
Completing the Web Traffic Plan Ele
Page 31 and 32:
Lesson Objectives Upon completion o
Page 33 and 34:
Understanding the Registration Proc
Page 35 and 36:
you aren’t the one responsible fo
Page 37 and 38:
descriptive text inside your site,
Page 39 and 40:
___________________________________
Page 41 and 42:
6. City: City of residence for the
Page 43 and 44:
3. What keywords do competitors use
Page 45 and 46:
Write and Rewrite Another considera
Page 47 and 48:
4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90: Lesson 4 - Increasing Web Traffic w
Page 91 and 92: Classified Ads as a Way to Increase
Page 93 and 94: The description should be written i
Page 95 and 96: Exercise 4-2 -- Selecting Sites for
Page 97 and 98: Many of the techniques for maximizi
Page 99: 4.Test the offering used to entice
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
Page 115 and 116: 7. Be prepared to tell the director
Page 117 and 118: Exercise 5-5 - Requesting Links at
Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
Page 145 and 146: 4.Ask Discussion Groups: Post quest
Page 147 and 148: Continue to add to this database. N
Page 149 and 150: Show imagination and creativity: Ok
Page 151 and 152:
URL Spider's Best of the WebForm Wi
Page 153 and 154:
Being selected as a "cool" or "hot"
Page 155 and 156:
In this lesson you will: Lesson Obj
Page 157 and 158:
Requirements for Profitable Partici
Page 159 and 160:
Exercise 7-2 -- Evaluating Which Di
Page 161 and 162:
discussions. A nice feature at this
Page 163 and 164:
Announce a Publication: Net users l
Page 165 and 166:
Exercise 7-3 -- Planning to Partici
Page 167 and 168:
posting for your own use. Caution:
Page 169 and 170:
To post your message in a mailing l
Page 171 and 172:
4.Note the date published. If after
Page 173 and 174:
threads are. Draft acceptable messa
Page 175 and 176:
Upon completion of this lesson you
Page 177 and 178:
Exercise 8-1 -- Building Your Email
Page 179 and 180:
guest books also offer an innocuous
Page 181 and 182:
Events at site Announcements Achiev
Page 183 and 184:
It is probably a better choice than
Page 185 and 186:
Bring list management in-house only
Page 187 and 188:
Formatting: Test to see that your e
Page 189 and 190:
Describe new events and contents at
Page 191 and 192:
Yahoo: Look for places to announce
Page 193 and 194:
Compare your newsletter to these gu
Page 195 and 196:
7. Add your newsletter to super dir
Page 197 and 198:
Note your ideas for personalizing y
Page 199 and 200:
the first step toward establishing
Page 201 and 202:
Many types of autoresponders are av
Page 203 and 204:
cluttered with unwanted e-mail. Som
Page 205 and 206:
Receive important announcement Noti
Page 207 and 208:
Conduct special promotions Promote
Page 209 and 210:
information about un-subscribing, s
Page 211 and 212:
Lesson 9 -Publicizing Your Site to
Page 213 and 214:
Worksheets for Lesson 9 Worksheet f
Page 215 and 216:
The traditional press release used
Page 217 and 218:
Decide on the message: The message
Page 219 and 220:
Exercise 9-2 - Making Your Site Mor
Page 221 and 222:
Worksheet for Exercise 9-2 Planning
Page 223 and 224:
7. Reviewer’s Guide: You may be a
Page 225 and 226:
Quotes Are a Good Idea: A good rule
Page 227 and 228:
subject for your press release. Try
Page 229 and 230:
11) Where to Study Other Releases f
Page 231 and 232:
Off-Line Sources: addition to the m
Page 233 and 234:
Also, continue to maintain your lis
Page 235 and 236:
Regional Media: Oftentimes local ne
Page 237 and 238:
1. Subject Lines: Catching a journa
Page 239 and 240:
___________________________________
Page 241 and 242:
mention your site and/or link to it
Page 243 and 244:
eleases takes practice. Persistence
Page 245 and 246:
___________________________________
Page 247 and 248:
web. Internet News Bureau: Best for
Page 249 and 250:
Summarize what other pages or featu
Page 251 and 252:
Lesson 10 -- Advertising Online Les
Page 253 and 254:
Worksheets for Lesson 10 Worksheet
Page 255 and 256:
service, and monitor number of visi
Page 257 and 258:
One of the biggest advantages of on
Page 259 and 260:
9.Plan and test special offers or i
Page 261 and 262:
Cryptic Message: Did you ever click
Page 263 and 264:
10.Change Banners Frequently: Havin
Page 265 and 266:
etter understanding of how to read
Page 267 and 268:
four-star search engines at http://
Page 269 and 270:
Directrix Advertising -- http://www
Page 271 and 272:
Early Testing Stages of Your Advert
Page 273 and 274:
Exercise 10-5 - Tracking the Effect
Page 275 and 276:
Guidelines for Tracking the Effecti
Page 277 and 278:
2. Install Auditing Tools: Be ready
Page 279 and 280:
Exercise 10-7 - Trying Banner Ad Ex
Page 281 and 282:
Questions to Ask Before Committing
Page 283 and 284:
For larger mailings to general audi
Page 285 and 286:
Where to Find Sponsorship Opportuni
Page 287 and 288:
Exercise 10-9 -- Using Off-Line Adv
Page 289 and 290:
A clever, cryptic message can incre
Page 291 and 292:
Survey visitors to your site. Major
Page 293 and 294:
Product manuals Company newsletters
Page 295 and 296:
Lesson 11 Objectives Upon completio
Page 297 and 298:
Exercise 11-3 -- Leveraging Popular
Page 299 and 300:
View Possible Events as Subject for
Page 301 and 302:
Note: For those of you to whom it i
Page 303 and 304:
Marketing ideas sometimes from comp
Page 305 and 306:
gaining on you. Reputations can be
Page 307 and 308:
Appendix A - Glossary of Terms Appe
Page 309 and 310:
CPM also Cost per thousand The cost
Page 311 and 312:
Majordomo A popular list server tha
Page 313 and 314:
World Wide Web A hypertext-based sy
Page 315 and 316:
Promotion Software 123Promote! Prom
Page 317 and 318:
Discussion Group Resources Exposure
Page 319 and 320:
Media Resources http://www.gugerell
Page 321 and 322:
Direct Contact Publishing's media g
Page 323 and 324:
A Morgan Stanley report on the stat
Page 325 and 326:
Rank This Tests top search engines
Page 327 and 328:
Tom Steinert, Inter@ctive Week, tom
Page 329 and 330:
CNet--Net editor, Jeff Pelline Web
Page 331 and 332:
DBMS, 73647.2767@compuserve.com BBS
Page 333 and 334:
The Business Journal, pdxbj@telepor
Page 335 and 336:
Newspapers Associated Press Online,
Page 337 and 338:
Daytona Beach News-Journal, 74142.1
Page 339 and 340:
Portales News-Tribune, pnt4481@aol.
Page 341 and 342:
The Riverfront Times, rft@plink.gei
Page 343 and 344:
Jonathan,Miller,The Sunday Times,co
Page 345 and 346:
you’ve used in the past returns a
Page 347 and 348:
The web is getting so vast, it’s
Page 349 and 350:
Guidelines for Completing the Prese
Page 351 and 352:
B. Key Words Used for Registration
Page 353 and 354:
V. Linkage Campaign A. Directories
Page 355 and 356:
B Newsgroups (Identify the newsgrou
Page 357 and 358:
D. Results of Media Campaign (Ident
Page 359 and 360:
C. Future Implementation (list what
Page 361 and 362:
5.Put what you learn in the proper
Page 363 and 364:
3) Free Email Create an e-mail web
Page 365 and 366:
21) Interview a celebrity If you in
Page 367 and 368:
already put together a quality semi
Page 369 and 370:
easy, step-by-step format how to su
Page 371 and 372:
(800)724-7900 68) Host forums Creat
Page 373 and 374:
Dear Netrepreneur, - Another Resour
Page 375 and 376:
There's something here for everyone
Page 377 and 378:
- Another Resource To Help Your Bus
show all

Black Belt Web Marketing.pdf - Costa del Sol

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?