Black Belt Web Marketing.pdf - Costa del Sol

information about un-subscribing, sending requests, etc.
Send product or upgrade information whenever it receives an inquiry
Distributing information such as articles, online brochures
Publishing price lists and catalogs to customers and prospects
Answers to Frequently-Asked-Questions (FAQs)
Announce terms of special promotions
Explain the rules of a contest
Distribute press releases to media contacts
Send financial data to investors, analysts
Inventory availability
Excerpts from a publication being sold
Internal uses (intranet) such as status, policies, competitor information, etc.
An autoresponder without aggressive support is limited in its effectiveness. These
techniques will improve its benefits:
Promote the heck out of your autoresponder’s address(es)
Include the autoresponder’s address in your signature
Include promotional text in your autoresponder messages including a link to your
site
Update information often
Have a links at your site to an autoresponder web form
Offer choices from multiple documents available for e-mailing rather than
overloading prospects with information
Include the autoresponder in off-line advertising and documents
Lesson 8 Pg. 36