Black Belt Web Marketing.pdf - Costa del Sol

Also, continue to maintain your list. The larger it gets the more time you will have to spend
correcting addresses and deleting names. Like everyone else, journalists regularly change
jobs and/or e-mail addresses. A good media list is critical to media campaigns so it’s
important that you keep your list up to date.
Worksheet for Exercise 9-4
Building a Media List
1) Create a media database that includes these fields:
Editor or reporter name: (You may not have a name at first but add it later. )
E-mail address
URL
Description of Content
Editorial calendar (if applicable)
Deadline for submissions (magazines, trade journals)
2) Sources for your Media List:
On-Line Sources:
Visit sites of priority media Search for media using a major search engine
Look for super directories found in Lesson 5
Look in regional directories like Yahoo!
Visit public relations or media sites such as:
Business Journals -- http://www.amcity.com/journals.html
Debra A. Osborne's Home Page -http://www2.vivid.net/~josborne/daosborne.html
Editor and Publisher -- http://www.mediainfo.com/edpub/
Starting Point – Magazines -http://www.stpt.com/magazine.html
Editpro’s Business News Media Directory -http://www.editpros.com/media.html
Newspapers Online! -- http://www.newspapers.com/
Public Relations organization -- http://www.prsa-ncc.org/
Taxi's Electronic Newspapers -http://www.deltanet.com/users/taxicat/e_papers.html
Top 100 Computer Magazines -http://www.netvalley.com/netvalley/top100mag.html
Wire Services -- http://www1.trib.com/NEWS/APwire.html.
Lesson 9 Pg. 23