Black Belt Web Marketing.pdf - Costa del Sol

easy, step-by-step format how to successfully complete the task.
Supplement the steps with graphics, illustrations, other learning
aids.
52) Download Page Create a page for software, utilities, publications, or any lengthy
document. Update it as new items become available. Download
pages keep visitors coming back repeatedly. They will probably
want to sign up for e-mail updates when new items, especially items
matching key words are added.
53) User Content Publish a newsletter, e-zine, anything that justifies soliciting content
contributions from your audiences. Reward contributors with
recognition, links, prizes. Also consider approaching other sites and
ask to include their content in return for a link. Establish high
standards and be selective.
54) Yellow Pages Create a Yellow Pages-like directory for your field. Consider an
attractive, unique format like a classy super directory. Provide free
listing/advertisement for related product and services. When your
Yellow Page listings becomes large, solicit advertising revenues
from banner ads and from larger, more prominent listings.
55) Legal Advice Are you in a field that involves possible legal complications. Create
a legal page that describes how to avoid those complications.
56) Glossary Page Your field probably has many terms and concepts that are unclear
to all but the most skilled or experienced. Create a glossary page
that includes definitions, examples, illustrations, pronunciation,
related terms, background information, etc.
57) Case Studies Borrow a concept from Harvard Business School among others and
provide case studies in your field. Situations, experiences, how an
issue was handled. Solicit informative, relevant, interesting studies
that others can learn from.
58) Nostalgic Trips Focus on an important and/or interesting person or event from the
past. Provide nostalgic reminders with an imaginative combination
of history, illustrations, insight. Milk it.
59) "Push" Contents Offer your visitors the opportunity to subscribe to automatic emails
whenever events they have an interest occur. Consider it a
mini-Pointcast in your field with probably more obscure sources. E-
Appendix pg.63