Black Belt Web Marketing.pdf - Costa del Sol

cluttered with unwanted e-mail. Some get very, very irate at the senders.
US Congressmen and a number of state legislatures are trying to pass laws to ban bulk
e-mail. Net users are divided over whether or not the government should get involved.
That’s the background. How it applies to whether you should rent a mailing list depends on
how the list was obtained. You definitely do not want to rent a list of names obtained
surreptitiously from unsuspecting net users. This is called an "opt-out" list. Members are
involuntary. These lists will cause you major headaches. You will be inundated with e-mail
from many irate people on the rented list.
Legitimate list owners offer what is called "opt-in" lists. People volunteered to be on these
lists. Opt-in list produce better results, better net community relations, and fewer headaches.
You will still get a few flames because members don’t remember giving their permission to
be added to the list or they were signed up by somebody else. Nevertheless, these lists are
usually worth a try, at least on a minimum, one-time basis to see if they’re profitable.
Finding Reputable List Owners
Renting only opt-in lists is important but also is finding a list that specifically reaches your
target audience. These two list companies have hundreds of lists that reach every audience
imaginable:
Netcreations
WebPromote
Before choosing a list, though spend time on research. This site offers a super directory of
mailing list owners:
http://catalog.com/vivian/mailing-list-providers.html
Compare rates, provisions, restrictions, etc. before choosing a list to rent. Use this checklist
to help you decide:
Has lists for targeted audiences
An "opt-in" list of voluntary names
Lesson 8 Pg. 30