Black Belt Web Marketing.pdf - Costa del Sol

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2) Write several "straight-forward, honest" subject lines: ________________________________________________________ _ _______________________________________________________ ________________________________________________________ 3) Focus on "eye-catching" subject lines: ________________________________________________________ ________________________________________________________ ________________________________________________________ 4) Pick the best headlines to test: ________________________________________________________ ________________________________________________________ 5) Write a friendly, informal body that focuses on benefit to reader: ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ 6) Experiment with several calls to action: ________________________________________________________ ________________________________________________________ Lesson 4 Pg. 6
Exercise 4-2 -- Selecting Sites for Your Classified Ad Obviously, you aren’t going to demand too much from a free site, but consider these gui<strong>del</strong>ines when analyzing potential sites for your classified ad: Gui<strong>del</strong>ines for Classified Ad Sites The site must aggressively promote itself. If it isn’t taking the necessary steps to generate traffic then your ad isn’t going to be seen by many visitors. The site must offer appropriate headings. If the product or service offered by your web site doesn’t fit neatly in one of the categories offered, then you may be wasting your time. Any traffic to your site from a misplaced classified ad is purely by chance. The site should have a large number of classified ads. The better the selection of ads, the more visitors are likely to come. Also, the site is probably promoting itself heavily in order to attract a large number of ads. Banner revenues from independent sponsors provide revenues. The presence of banner ads probably means that the site is working diligently to get the traffic up to satisfy the banner sponsors. If it’s giving ad space away, then banner revenues are probably what keep it going. The site has a professional look and feel. Many net users have a prejudice toward working with sites that exhibit a fair degree of competence and professionalism. Stay away from chintzy, low-tech sites. Finally, the site should pass a rudimentary test: satisfied customers. Email some classified advertisers, particularly ones offering a similar product or service. Ask them how well they are doing with their ad. As long as you’re inquiring, ask them for the names of locations where their ads are doing well and how they are doing on the Internet in general. It might be worth your time to establish a one-on-one relationship with compatible sites. You may be able to exchange tips and eventually links. Completing the Classified Ad Site Selection Worksheet 1.Well-known Sites: A number of large, busy, reputable sites offer free classified ads. A good start is Yahoo (http://www.yahoo.com). Look for others which have name recognition. Lesson 4 Pg. 7
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Self-Learning Self Learning Guide a
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Lesson 6 - Developing a Database of
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What Is "Black Belt Web Marketing"?
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How to Use Our Guide A Black Belt M
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Lesson 1 - Developing a Black Belt
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Overview of Web Traffic Concepts Th
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Sometimes all it takes is a new pag
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Persistence Persistence means to co
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Exercise 1-2 -- Introducing the Web
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A contest A FAQ A report or white p
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_____________________________ Local
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__________________________ ________
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Participating in discussion groups
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Completing the Web Traffic Plan Ele
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Lesson Objectives Upon completion o
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Understanding the Registration Proc
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you aren’t the one responsible fo
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descriptive text inside your site,
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6. City: City of residence for the
Page 43 and 44: 3. What keywords do competitors use
Page 45 and 46: Write and Rewrite Another considera
Page 47 and 48: 4. Prepare a 25-word draft: _______
Page 49 and 50: Quality of the Site: I imagine that
Page 51 and 52: Netcreation’s Postmaster2 = http:
Page 53 and 54: the Change Form instead of the Add
Page 55 and 56: 9. Magellan (http://www.mckinlye.co
Page 57 and 58: Re-register to Reflect New Content
Page 59 and 60: To prepare the page for registratio
Page 61 and 62: Magellan More 4-star search engines
Page 63 and 64: Lesson 3 Objectives Upon completion
Page 65 and 66: What Makes an Announcement Work? An
Page 67 and 68: Type of Information Found in Signat
Page 69 and 70: "Puzzled by Pathetic Web Traffic???
Page 71 and 72: more. Announcing is a lot like regi
Page 73 and 74: You will find a number of suitable
Page 75 and 76: comp.infosystems.www.misc misc.crea
Page 77 and 78: Exercise 3-5 -- Targeting Special I
Page 79 and 80: Other keywords: _______________ ___
Page 81 and 82: Add a personal touch to the body Of
Page 83 and 84: (Newsgroups) (Mailing Lists) Lesson
Page 85 and 86: With 10,000 or more subscribers Wit
Page 87 and 88: 9. After a suitable waiting period,
Page 89 and 90: Lesson 4 - Increasing Web Traffic w
Page 91 and 92: Classified Ads as a Way to Increase
Page 93: The description should be written i
Page 97 and 98: Many of the techniques for maximizi
Page 99 and 100: 4.Test the offering used to entice
Page 101 and 102: Worksheet for Exercise 4-4 Recordin
Page 103 and 104: To improve the odds of your classif
Page 105 and 106: Lesson Objectives Upon completion o
Page 107 and 108: Steps in a Link Campaign An aggress
Page 109 and 110: 2.Separate book marked resources yo
Page 111 and 112: 1001 FREE Places to Promote Your Si
Page 113 and 114: Similar Sites Directories Found wit
Page 115 and 116: 7. Be prepared to tell the director
Page 117 and 118: Exercise 5-5 - Requesting Links at
Page 119 and 120: Guidelines for Requesting Another S
Page 121 and 122: If you have a product or service up
Page 123 and 124: Compiling a super directory is not
Page 125 and 126: Exercise 5-8 - Recapping Ideas in T
Page 127 and 128: Lesson 6 - Developing a Database of
Page 129 and 130: Worksheets for Lesson 6 Evaluation
Page 131 and 132: Exercise 6 -1 - Evaluating Other Si
Page 133 and 134: has any potential for your own site
Page 135 and 136: 1.Known Competitors: Start with a l
Page 137 and 138: to have a greater number of links p
Page 139 and 140: 11) Valuable Contents: What valuabl
Page 141 and 142: Completing the Worksheet for Findin
Page 143 and 144: 2.Super Directories: List informati
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4.Ask Discussion Groups: Post quest
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Continue to add to this database. N
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Show imagination and creativity: Ok
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URL Spider's Best of the WebForm Wi
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Being selected as a "cool" or "hot"
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In this lesson you will: Lesson Obj
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Requirements for Profitable Partici
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Exercise 7-2 -- Evaluating Which Di
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discussions. A nice feature at this
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Announce a Publication: Net users l
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Exercise 7-3 -- Planning to Partici
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posting for your own use. Caution:
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To post your message in a mailing l
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4.Note the date published. If after
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threads are. Draft acceptable messa
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Upon completion of this lesson you
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Exercise 8-1 -- Building Your Email
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guest books also offer an innocuous
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Events at site Announcements Achiev
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It is probably a better choice than
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Bring list management in-house only
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Formatting: Test to see that your e
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Describe new events and contents at
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Yahoo: Look for places to announce
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Compare your newsletter to these gu
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7. Add your newsletter to super dir
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Note your ideas for personalizing y
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the first step toward establishing
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Many types of autoresponders are av
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cluttered with unwanted e-mail. Som
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Receive important announcement Noti
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Conduct special promotions Promote
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information about un-subscribing, s
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Lesson 9 -Publicizing Your Site to
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Worksheets for Lesson 9 Worksheet f
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The traditional press release used
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Decide on the message: The message
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Exercise 9-2 - Making Your Site Mor
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Worksheet for Exercise 9-2 Planning
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7. Reviewer’s Guide: You may be a
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Quotes Are a Good Idea: A good rule
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subject for your press release. Try
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11) Where to Study Other Releases f
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Off-Line Sources: addition to the m
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Also, continue to maintain your lis
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Regional Media: Oftentimes local ne
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1. Subject Lines: Catching a journa
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___________________________________
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mention your site and/or link to it
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eleases takes practice. Persistence
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web. Internet News Bureau: Best for
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Summarize what other pages or featu
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Lesson 10 -- Advertising Online Les
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Worksheets for Lesson 10 Worksheet
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service, and monitor number of visi
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One of the biggest advantages of on
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9.Plan and test special offers or i
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Cryptic Message: Did you ever click
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10.Change Banners Frequently: Havin
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etter understanding of how to read
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four-star search engines at http://
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Directrix Advertising -- http://www
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Early Testing Stages of Your Advert
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Exercise 10-5 - Tracking the Effect
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Guidelines for Tracking the Effecti
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2. Install Auditing Tools: Be ready
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Exercise 10-7 - Trying Banner Ad Ex
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Questions to Ask Before Committing
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For larger mailings to general audi
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Where to Find Sponsorship Opportuni
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Exercise 10-9 -- Using Off-Line Adv
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A clever, cryptic message can incre
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Survey visitors to your site. Major
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Product manuals Company newsletters
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Lesson 11 Objectives Upon completio
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Exercise 11-3 -- Leveraging Popular
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View Possible Events as Subject for
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Note: For those of you to whom it i
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Marketing ideas sometimes from comp
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gaining on you. Reputations can be
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Appendix A - Glossary of Terms Appe
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CPM also Cost per thousand The cost
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Majordomo A popular list server tha
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World Wide Web A hypertext-based sy
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Promotion Software 123Promote! Prom
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Discussion Group Resources Exposure
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Media Resources http://www.gugerell
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Direct Contact Publishing's media g
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A Morgan Stanley report on the stat
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Rank This Tests top search engines
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Tom Steinert, Inter@ctive Week, tom
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CNet--Net editor, Jeff Pelline Web
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DBMS, 73647.2767@compuserve.com BBS
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The Business Journal, pdxbj@telepor
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Newspapers Associated Press Online,
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Daytona Beach News-Journal, 74142.1
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Portales News-Tribune, pnt4481@aol.
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The Riverfront Times, rft@plink.gei
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Jonathan,Miller,The Sunday Times,co
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you’ve used in the past returns a
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The web is getting so vast, it’s
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Guidelines for Completing the Prese
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B. Key Words Used for Registration
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V. Linkage Campaign A. Directories
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B Newsgroups (Identify the newsgrou
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D. Results of Media Campaign (Ident
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C. Future Implementation (list what
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5.Put what you learn in the proper
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3) Free Email Create an e-mail web
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21) Interview a celebrity If you in
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already put together a quality semi
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easy, step-by-step format how to su
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(800)724-7900 68) Host forums Creat
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Dear Netrepreneur, - Another Resour
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There's something here for everyone
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- Another Resource To Help Your Bus
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