Black Belt Web Marketing.pdf - Costa del Sol

Who Will Benefit from the Planning Guide
We developed our planning guide for both inexperienced web and veteran users. For net users
with limited experience, it will become an indispensable tool for mastering web techniques.
Veterans will find it a wealth of creative ideas, net resources, and a valuable organizer. We’ve
identified these Net users as most likely to benefit from our planning guide:
Web marketers and promoters who need to prepare a web plan for their employer or client
Web site owners who want more from their web site
Entrepreneurs who want to have a successful Internet business
Consultants who want to help their clients turn the corner on Internet results
Developers whose ability to create a web site exceeds their ability to promote one
Retailers who are looking for more customers for their virtual store
Web project members who want to make a stronger contribution
Trainers who are looking for the next hot training subject
Job seekers who want to acquire a much-needed skill and beef up their resumes
Telecommuters who want to begin a lucrative Internet career from their home
Hobbyists who aren’t happy with just a web site but want visitors too.
Regardless of your current situation, being able to make a site more successful is a skill that is in
demand today and will be for as long as the Internet exists. Keep in mind that there are millions of
web sites. Thousands of new ones spring up each day. Of these, probably less than 5% of them
are actually successful at attracting large numbers of visitors. The vast majority languish in
obscurity, un-fulfilling their promise or their potential. It’s tough to succeed on the Internet,
especially if you don’t know the techniques for getting your site noticed.
Finally, most businesses and individuals still aren’t on-line,.they’ve yet to find their way. When
they do, they will encounter the same obstacles that countless others have before them. The future
for somebody who has the knowledge and skill to help web sites flourish is unlimited.
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