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Black Belt Web Marketing.pdf - Costa del Sol

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Here’s a rundown on how we organized "<strong>Black</strong> <strong>Belt</strong> <strong>Web</strong> <strong>Marketing</strong> ":<br />

Lesson 1 – Developing a Plan for Increasing <strong>Web</strong> Traffic.<br />

Lesson 2 – Registering Your <strong>Web</strong> Site<br />

Lesson 3 – Announcing Your <strong>Web</strong> Event<br />

Lesson 4 – Increasing <strong>Web</strong> Traffic with Classified Ads<br />

Lesson 5 – Populating the Internet with Links to Your Site<br />

Lesson 6 – Developing a Database of Content-Rich Resources<br />

Lesson 7 – Participating in Internet Discussion Groups<br />

Lesson 8 – Using Email to Generate <strong>Web</strong> Traffic<br />

Lesson 9 – Publicizing Your Event to the Media<br />

Lesson 10 – Advertising Online<br />

Lesson 11 – Achieving Long Term Success<br />

Appendix A – Glossary of Terms<br />

Appendix B – Additional Resources<br />

Appendix C – Media List and Site Reviewers<br />

Appendix D – Search Tips<br />

Appendix E – Extra Exercise Forms<br />

Appendix F – <strong>Web</strong> Traffic Idea Generator<br />

Appendix G – <strong>Web</strong> Traffic Plan Presentation Format<br />

Intro. Pg. 5

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